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      Site reviews

      How we present the reviews
      Anonymous user
      Belal🇺🇸
      5 out of 5 stars

      5 star

      5 star

      AUG 18, 2026
      Anonymous user
      Belal🇺🇸
      Incentivized review
      5 out of 5 stars

      Great

      Bought this product it is amazing works very well thanks

      AUG 17, 2026
      Anonymous user
      Melissa C.🇺🇸
      Verified Buyer
      5 out of 5 stars

      Excellent products and customer service.

      Excellent products and customer service. Shipping is fast and reliable.

      AUG 4, 2026
      Anonymous user
      Rebecca R.🇺🇸
      Verified Buyer
      5 out of 5 stars

      As the stick-straight-haired mom of

      As the stick-straight-haired mom of a curly-top daughter, taking care of her hair has not been intuitive for me. I credit Sammy Feldman / stylezbysammyy on Instagram for recommending Water Works. I've tried all different types of moisturizing and clarifying products (some at very high price points) over the years, but my daughter's hair still felt dry and looked frizzy a day or two after washing. Water Works and the rest of the Curl Detox products completely changed that. It's like the buildup of all those other products was finally removed and her hair could actually absorb water and moisturizer. Now, her curls are shiny, bouncy, and soft--even several days after washing. I highly recommend the Curl Detox products--and especially Water Works--to anyone with similar curl challenges.

      AUG 3, 2026
      Anonymous user
      Rhonda B.🇺🇸
      Verified Buyer
      5 out of 5 stars

      This product is the best

      This product is the best I’ve found for my natural curly hair. Love all the products by Quidad

      AUG 1, 2026
      Anonymous user
      E L.🇺🇸
      Verified Buyer
      5 out of 5 stars

      Love Ouidad and have for

      Love Ouidad and have for years!

      JUL 26, 2026
      Anonymous user
      Linda S.🇺🇸
      Verified Buyer
      5 out of 5 stars

      Excellent. I use the online

      Excellent. I use the online chat and find it very helpful.

      JUL 25, 2026
      Anonymous user
      Elisa A.🇺🇸
      Verified Buyer
      5 out of 5 stars

      Such quick shipping!

      Such quick shipping!

      JUL 22, 2026
      Anonymous user
      Donna S.🇺🇸
      Verified Buyer
      5 out of 5 stars

      Like your products and quick

      Like your products and quick delivery

      JUL 19, 2026
      Anonymous user
      Maggie Q.🇺🇸
      Verified Buyer
      5 out of 5 stars

      Love Ouidad! Classic curl care.

      Love Ouidad! Classic curl care.

      JUL 17, 2026
      Anonymous user
      Mariceli S.🇺🇸
      Verified Buyer
      1 out of 5 stars

      I had a reaction to

      I had a reaction to this serum and am now dealing with flaky scalp in the areas where I applied the product.

      JUL 16, 2026
      Anonymous user
      M. S.🇺🇸
      Verified Buyer
      5 out of 5 stars

      Love these products.

      Everything I have tried so far has been fantastic. Can’t go wrong with Ouidad.

      JUL 12, 2026
      Anonymous user
      Tina O.🇺🇸
      Verified Buyer
      5 out of 5 stars

      Ouidad is a fantastic product

      Ouidad is a fantastic product and company! I love that I can use points to discount my products

      JUL 11, 2026
      Anonymous user
      Ellen🇺🇸
      Verified Buyer
      3 out of 5 stars

      Excellent Products, Terrible Customer Service

      These products are excellent. I absolutely love them! They’ve done wonders for my hair and I would recommend them to anyone with curly hair. Orders cannot be cancelled or edited after being placed. This has been profoundly annoying, especially when the holiday promotion code announcement did not specify one time use limits. If I’d known I would have placed my entire order at once instead of trying to do two separate shipments. My first order took forever to ship, packaging was damaged and the parcel was marked undeliverable by FedEx. I had to notify Ouidad of the issue and they wanted proof of damaged packaging before issuing a refund which I didn’t have because the package was never delivered. After some back and forth I got my refund. I should not have had to track this down, they should have tracked it down and reshipped or contacted me about the delay. Every time I try to order from them something goes wrong or there’s some complication… I wish I could just buy the products in store at a reasonable price and not have to worry about ordering from the company.

      JUL 6, 2026
      Anonymous user
      Cindi S.🇺🇸
      2 out of 5 stars

      Spray Bottle Broken and Dried out hair

      Thought I would try this product for frizzy hair. The shampoo was very drying. The new conditioner bottle sprayer doesn't work. So I poured some on my hands and rinsed it off.

      JUL 6, 2026
      Anonymous user
      Collett P.🇺🇸
      Verified Buyer
      5 out of 5 stars

      Thumbs up for Quidad

      Thumbs up for Quidad

      JUL 6, 2026
      Anonymous user
      Ashley🇺🇸
      5 out of 5 stars

      Looovvveee VitalCurl Balancing Rinse Conditioner

      This is the only conditioner that truly balances my hair, giving it plenty of moisture without weighing it down or causing product buildup. I’m genuinely so glad I gave it a chance because it’s now my holy grail conditioner. Thank you, Ouidad — please keep making this product. <3

      JUL 4, 2026
      Anonymous user
      Angela B.🇺🇸
      5 out of 5 stars

      Great Product!

      Daughter has been using the Advanced Climate Control Defrizzing Shampoo on her curly hair for a while now. Really works nice and has a pleasant smell too. With continued use she has noticed that her hair structure and curl has improved.

      JUN 30, 2026
      Anonymous user
      Danielle S.🇺🇸
      Verified Buyer
      5 out of 5 stars

      Always a great shopping experience

      Always a great shopping experience with Quidad.

      JUN 27, 2026
      Anonymous user
      Kristy🇺🇸
      Verified Buyer
      Incentivized review
      5 out of 5 stars

      Best Products After a Long Search

      I did the curl quiz and each product that was recommended has been fantastic. I created a page with my products in order and laminated it until I get familiar with them. It sticks to the shower wall when wet and helps me see quickly what product to use next and how. I love how my hair is curling now, and a quick 10 minutes in a microfiber towel makes a big difference.

      JUN 24, 2026
      12345

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      Shopify Ouidad Store logo

      Shopify Ouidad Store

      health & beauty
      4.5
      |
      33,386
      Visit online store
      Shopify Ouidad Store logo

      Shopify Ouidad Store

      health & beauty
      4.5
      |
      33,386
      Visit online store
      4.5
      4.5 out of 5 stars
      Based on 33386 reviews
      5
      24942
      4
      4423
      3
      1723
      2
      870
      1
      1428
      Ratings distribution data table
      StarsCount
      524942
      44423
      31723
      2870
      11428
      Total33386