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      Site reviews

      How we present the reviews
      Anonymous user
      Chris G.🇺🇸
      Verified Buyer
      5 out of 5 stars

      First time online jewelry buyer,

      First time online jewelry buyer, first time using Blue Nile. Excellent service from the first phone call to the delivery and post-delivery follow up. I have already told several people to use Blue Nile and I will use them again myself for my next purchase.

      AUG 24, 2026
      Anonymous user
      Unhappy C.🇨🇦
      1 out of 5 stars

      DO NOT BUY

      I purchased a James Allen ring a few years ago and decided on a lab diamond. Total was just over $5000 Canadian. I never really wore the ring as the band was very thin and it would not stay in place. I decided to sell the ring this year. I was told that it was worth anywhere from $200-$1500 (Consignment- so I would only get a portion of that) This is SHOCKING when I payed so much. I got ahold of James Allen and they basically said too bad and "they stand by their jewelry" and offered to upgrade me. . . basically wanting more money. Seriously? So now I have a worthless ring that cost $5000. . . a total waste of money. DO NOT BUY LAB DIAMONDS AND DO NOT WASTE YOUR MONEY BUYING FROM THIS COMPANY.

      AUG 24, 2026
      Anonymous user
      Mark D.🇺🇸
      Verified Buyer
      5 out of 5 stars

      excellent quality, on time, dependable

      excellent quality, on time, dependable

      AUG 24, 2026
      Anonymous user
      Samantha F.🇺🇸
      Verified Buyer
      3 out of 5 stars

      Scratches easily.

      Scratches easily.

      AUG 23, 2026
      Anonymous user
      Karen S.🇺🇸
      1 out of 5 stars

      Terrible Return Policy and VERY SCARY

      Never Again! I bought 3 ct lab grown diamonds. My husband surprised me with earrings so as I got back in CA (the store where I bought them) I returned them. Never out of the box, in the original bag, all the paperwork. Easy returnS???? NOPE. they give me a piece of paper you cant even read, they send you out of the store and ship them from CA to NYC for inspection. No confirmation email your return is being processed. How ridiculous they cant do this in the store. Now I wait weeks. . .

      AUG 23, 2026
      Anonymous user
      Rynel C.🇺🇸
      Verified Buyer
      5 out of 5 stars

      Amazing service prompt shipping, and

      Amazing service prompt shipping, and the gem looks great. Thank you so much. I look forward to purchase from Blue Nile again!

      AUG 23, 2026
      Anonymous user
      Isabelle🇺🇸
      1 out of 5 stars

      No refund on returned diamond wedding band

      My husband bought my engagement ring from Blue Nile. After we set our wedding date, we ordered a wedding band I thought I would like. Once it came in, I decided I did not like the round diamond band with my emerald cut engagement ring. We sent it back (within the policy date) and ordered an equivalent band with emerald cut diamonds instead. We got a email stating our ring refund will not be accepted. We called them and got more detail why, and told them it wasn’t “worn” and we just tried it on to see if I liked it and didn’t, so we sent it back and ordered another through them. They told us they would “further reviewed it” to see if we can get refunded and if not canceled our other ring. After two weeks, we got an email stating our new emerald band shipped. Within an hour we got a message stating they will continued with no refund for the original wedding band. Honestly nervous to get the new one in the mail because, I will need to send it back and request a refund, I don’t need two wedding bands(not even going to take it out of the box and video it all so I don’t get scammed). Super frustrating, I do not recommend

      AUG 21, 2026
      Anonymous user
      Debra M.🇺🇸
      Verified Buyer
      5 out of 5 stars

      The quality of the ring

      The quality of the ring was better than expected

      AUG 20, 2026
      Anonymous user
      Nicole R.🇺🇸
      Verified Buyer
      5 out of 5 stars

      Super easy to communicate through

      Super easy to communicate through the chat. The agents were friendly and efficient. Production was fast and my ring arrived overnight. Loved using them!

      AUG 20, 2026
      Anonymous user
      josh h.🇺🇸
      Verified Buyer
      1 out of 5 stars

      Terrible. Did overnight as I

      Terrible. Did overnight as I was led to believe. Missed anniversary.

      AUG 20, 2026
      Anonymous user
      John T.🇺🇸
      Verified Buyer
      5 out of 5 stars

      Fantastic customer service. Eli got

      Fantastic customer service. Eli got right down to business. Very much appreciate that.

      AUG 19, 2026
      Anonymous user
      peter f.🇺🇸
      Verified Buyer
      5 out of 5 stars

      Very fast delivery and good

      Very fast delivery and good quality product.

      AUG 19, 2026
      Anonymous user
      DANIEL H.🇺🇸
      Verified Buyer
      1 out of 5 stars

      Tried to order a 10

      Tried to order a 10 year anniversary ring. I was told the wrong ring to order by the representative. Returned the ring i never wore and was refused a refund because it was worn. Had to plead for my money back. Customer since 2015 with over $10,000 in combined orders. I'll never do business with you again.

      AUG 19, 2026
      Anonymous user
      mark m.🇺🇸
      Verified Buyer
      5 out of 5 stars

      She loved the ring! Beautiful

      She loved the ring! Beautiful clarity and excellent quality cut diamond! A lot more shine and sparkle compared to most other brand of diamonds. Would definitely recommend this website to anyone.

      AUG 18, 2026
      Anonymous user
      joshua h.🇺🇸
      Verified Buyer
      3 out of 5 stars

      Could be better, too many

      Could be better, too many shipping delays. They provide a date but it is never reliable

      AUG 17, 2026
      Anonymous user
      Donna F.🇺🇸
      Verified Buyer
      2 out of 5 stars

      I was looking to buy

      I was looking to buy a pearl bracelet for my daughter’s 30th bday and the bracelet in the store was mislabeled regarding size which then resulted in my order not being what I needed. Required me to then return the bracelet and purchase elsewhere because the correct size could not come in the needed time frame. I asked to purchase the bracelet I had tried on in the store but was told they could not sell me the items in the store. Very disappointing.

      AUG 17, 2026
      Anonymous user
      Don H.🇺🇸
      Verified Buyer
      5 out of 5 stars

      My wife absolutely loves it.

      My wife absolutely loves it. She wears it every time we go out.

      AUG 17, 2026
      Anonymous user
      Connor N.🇺🇸
      Verified Buyer
      2 out of 5 stars

      We had terrible service and

      We had terrible service and my fiancé had to reorder his ring three times because our store associates were rude and didn’t measure his fingers properly until the third time. It was a bizarre experience

      AUG 16, 2026
      Anonymous user
      Debbie S.🇺🇸
      Verified Buyer
      5 out of 5 stars

      Recently me and my fiancé

      Recently me and my fiancé started the process of looking for a wedding band for our soon to be wedding. We weren’t sure what we wanted and it took a couple of visits to figure it out. We tried 2 or 3 jewelry stores and then we found Blue Nile! We came in 2 or 3 times and each time, we worked with very kind, and knowledgeable sales people commited to finding “the right one”. On our 3rd visit, the manager brought one out and I could tell it was exactly what I was looking for! It was ordered for us and arrived 3 days later. I opened the box and it was PERFECT! We had an exceptional experience at Blue Nile and we worked with very helpful and knowledgeable sales people! It was an exceptional experience and I’m happy to encourage others to give them a try!

      AUG 15, 2026
      Anonymous user
      Socrate M.🇺🇸
      Verified Buyer
      5 out of 5 stars

      Good quality

      Good quality

      AUG 15, 2026
      12345

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      4.6
      4.6 out of 5 stars
      Based on 317460 reviews
      5
      227315
      4
      72031
      3
      10576
      2
      4654
      1
      2884
      Ratings distribution data table
      StarsCount
      5227315
      472031
      310576
      24654
      12884
      Total317460