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Site reviews

How we present the reviews
Anonymous user
Korin S.🇺🇸
Verified Buyer
3 out of 5 stars

Blue Nile Review

I recently purchased a ring from Blue Nile and unfortunately had to initiate an exchange. While the ring itself is nice, the exchange process has been slow and poorly communicated. Throughout the process, I felt like I was chasing down answers. Communication from the Blue Nile team was sparse, and even after touchpoints, I still didn’t feel I had a clear understanding of how the exchange process worked or what to expect next. The process should be much better defined and more transparent. In the future, I would prefer to shop locally, where communication, accountability, and service feel more personal and clear. Overall, the product met expectations, but the customer experience did not.

JAN 5, 2026
Anonymous user
David A.🇺🇸
Verified Buyer
2 out of 5 stars

I'm very disappointed.

When I bought my ring, the saleswoman assured me that I could exchange it if the size wasn't right for my husband. Indeed, the size was wrong, and when I tried to return it to exchange it, she never told me that instead of an exchange, I would have to return the ring and wait for a refund before buying a new one. Since I have to return to France, I still haven't received the refund, I haven't been able to buy a new ring, and you've missed out on a sale. What a shame.

JAN 5, 2026
Anonymous user
Scott R.🇺🇸
Verified Buyer
2 out of 5 stars

arrived broken

Earrings i purchased for my wife for Xmas arrived broken. Both of them were in 2 pieces, with both of the loops that hold the gems to the rings broken. We returned them. Very disappointing will not be shopping at Blue Nile again. Never had such a thing happen before.

JAN 5, 2026
Anonymous user
Aimee R.🇦🇺
Verified Buyer
1 out of 5 stars

Ring was made smaller than

Ring was made smaller than ordered and I have not heard a reply for 6 days

JAN 5, 2026
Anonymous user
Christine R.🇺🇸
Verified Buyer
5 out of 5 stars

Wedding band

Love my wedding band! Highly recommend Blue Nile. Customer service was also extremely helpful.

JAN 5, 2026
Anonymous user
John W.🇺🇸
Verified Buyer
5 out of 5 stars

Very good products at great

Very good products at great prices

JAN 5, 2026
Anonymous user
Frank L.🇺🇸
Verified Buyer
5 out of 5 stars

My wife loves her new

My wife loves her new ring! The shipment was fast and came before the day I needed it.

JAN 5, 2026
Anonymous user
Robert R.🇺🇸
Verified Buyer
5 out of 5 stars

huggies

huggies

JAN 4, 2026
Anonymous user
Edward B.🇺🇸
Verified Buyer
1 out of 5 stars

Will Never Purchase from Blue Nile

Ordered a gift for Christmas, never sent a tracking number. I found out the package was at UPS location the day it was returned had to track it down to get it back. Blue Nile offered no solution.

JAN 4, 2026
Anonymous user
BRYAN R.🇺🇸
Verified Buyer
3 out of 5 stars

Questionable quality

Good purchase process and customer service, but earrings broke within days of receiving…which was quite embarrassing for me as they were a gift. So as a first time customer I question Blue Nile quality.

JAN 4, 2026
Anonymous user
Jay C.🇺🇸
Verified Buyer
2 out of 5 stars

A little disappointed

Long time Blue Nile Customer. I ordered a couple of items for my wife that didn't work out. When I went to return one of the items - the most expensive one, the system said it was not returnable. I chatted a BN sales rep she said it's not returnable because it is a vault/final sale item. When I ordered it - it wasn't a final sale/vault item and I was within the return window. Ultimately the BN rep let me return it but this was not what I expected from BN. If I order an item that is returnable and then you change the status during my return window - it shouldn't affect my ability to return it. This is dishonest business behavior. I hope this just an honest mistake.

JAN 2, 2026
Anonymous user
Greg R.🇺🇸
Verified Buyer
5 out of 5 stars

Emerald Earrings

The earrings were very well received as a Christmas gift. The 5x7mm emerald set in yellow gold were of fantastic quality and workmanship. Thank you Blue Nile

JAN 2, 2026
Anonymous user
Amanda S.🇺🇸
Verified Buyer
5 out of 5 stars

All is gre as t

All is gre as t expect for the backs of the earrings. One keeps falling off so I don't feel confident wearing all the brine because I'm scared to lose one.

JAN 2, 2026
Anonymous user
Raul V.🇺🇸
Verified Buyer
5 out of 5 stars

Great

Great

JAN 2, 2026
Anonymous user
Arvin M.🇺🇸
Verified Buyer
1 out of 5 stars

Damaged item

Item came damaged

JAN 2, 2026
Anonymous user
Roy Z.🇺🇸
Verified Buyer
4 out of 5 stars

ring

smallest that I though but my wife love it

JAN 2, 2026
Anonymous user
Michael i.🇺🇸
Verified Buyer
5 out of 5 stars

Great transaction

Great transaction

JAN 2, 2026
Anonymous user
Elizabeth L.🇺🇸
Verified Buyer
5 out of 5 stars

My husband loved his new

My husband loved his new 14k gold wedding band. Blue Nile's customer service & quality are excellent. Thank you.

JAN 1, 2026
Anonymous user
Randy F.🇺🇸
Verified Buyer
5 out of 5 stars

Thank you

Thank you

JAN 1, 2026
Anonymous user
Nadia A.🇺🇸
Verified Buyer
4 out of 5 stars

Earrings

My Earrings back keeps sliding off easily. Its not very secure

DEC 31, 2025
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4.6
4.6 out of 5 stars
Based on 317460 reviews
5
227315
4
72031
3
10576
Ratings distribution data table
StarsCount
5227315
472031
310576
24654
12884
Total317460
2
4654
1
2884