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      Site reviews

      How we present the reviews
      Anonymous user
      Susan K.🇺🇸
      Verified Buyer
      4 out of 5 stars

      Good Variety

      Easy to use. I would like to see the jewelry on a model to get an idea of scale.

      FEB 18, 2026
      Anonymous user
      Tim W.🇺🇸
      Verified Buyer
      5 out of 5 stars

      I love shopping with blue

      I love shopping with blue Nile. They make purchasing very easy

      FEB 17, 2026
      Anonymous user
      Suzanne B.🇺🇸
      Verified Buyer
      1 out of 5 stars

      Ever ever again!

      I’m still waiting for a refund of an item you received back on February 3, and waiting 8-12 weeks is TOO LONG!

      FEB 17, 2026
      Anonymous user
      Kimberly Q.🇺🇸
      Verified Buyer
      5 out of 5 stars

      Above & Beyond

      Wonderful customer service

      FEB 15, 2026
      Anonymous user
      John L.🇺🇸
      Verified Buyer
      5 out of 5 stars

      On cloud nine

      Fantastic experience, beautiful product. I’ve been put on a pedestal!

      FEB 15, 2026
      Anonymous user
      Peter P.🇺🇸
      Verified Buyer
      2 out of 5 stars

      Won't be back. . .

      Took more than a month to do an exchange. Takes 3+ weeks to evaluate my returned item after receiving it. Had to call in multiple times, first to setup the exchange, and again as their system got confused anyway.

      FEB 15, 2026
      Anonymous user
      Kanwariqbal S.🇺🇸
      Verified Buyer
      5 out of 5 stars

      Terrible

      Terrible

      FEB 14, 2026
      Anonymous user
      John R.🇺🇸
      Verified Buyer
      5 out of 5 stars

      Awesome products and service!!!

      Please develop a way to change the email on my account! I was told I had to create a new account, and that's just not smart.

      FEB 12, 2026
      Anonymous user
      Katelyn F.🇺🇸
      Verified Buyer
      1 out of 5 stars

      Holds Your Money Hostage

      This was my first purchase with Blue Nile and I’m not impressed. I followed all instructions and returned my jewelry the same day I received it in the mail. It was received at the warehouse over 3 weeks ago. Each time I inquire about the status of my refund and return I’m told something different. The first rep said it wound take 2 weeks from the date of return delivery to process the refund. That sounded long but fairly reasonable. I waited the 2 weeks, inquired again and was told it would be 4 weeks. It is clear that Blue Nile has no problem placing the burden on their customers due to their operational shortcomings. I did my part and now I don’t know if I’ll ever get my refund. This is a great way to lose customers. Beware that Blue Nile has no qualms about holding your money hostage for indefinite time periods.

      FEB 12, 2026
      Anonymous user
      Anastasiia V.🇺🇸
      Verified Buyer
      1 out of 5 stars

      Horrible experience

      My husband and I purchased our wedding rings at a Blue Nile store and were very happy with the experience. However, a few years later, my husband decided to buy me a special gift for my 30th birthday. We went to the store together and chose a pair of earrings. The associate told us they didn’t have the exact carat in stock, so they would need to ship them, with delivery expected in just a few days. After two weeks with no sign of the earrings, I contacted customer service. A few days later, they informed me the package had been lost and they would send a replacement. When it finally arrived, I noticed one earring was already broken—the clasp didn’t lock properly. I hadn’t even worn them yet. I returned to the store, where they said that since I had purchased the additional lifetime warranty, they could repair it. I asked why they couldn’t just send a new pair, but they claimed they didn’t have one available and that a repair would take 3–4 weeks. I left feeling frustrated. A few minutes later, I received an email from the same associate saying she had managed to secure a new pair and it would arrive faster. I was relieved—until about 1. 5 months later, when I got another email saying they had finally finished investigating the broken earrings and would ship “it” (presumably the repaired pair) in a few more weeks. We bought the earrings on December 6, and today is February 11—I still don’t have a wearable pair. This was meant to be a special birthday gift, and the whole process has been incredibly upsetting. The in-store associate provided poor communication, never apologized, and gave conflicting information about whether I’d get a new pair or the fixed one. I have no idea what’s going on with this brand anymore, but this experience was completely unacceptable. I wouldn’t recommend Blue Nile for anything beyond simple in-stock purchases after this.

      FEB 11, 2026
      Anonymous user
      Dylan P.🇺🇸
      Verified Buyer
      5 out of 5 stars

      100% worth it

      My wife absolutely loves this gift I got her for our first daughter’s birthstone. The piece is simple but beautiful

      FEB 11, 2026
      Anonymous user
      Casey R.🇺🇸
      Verified Buyer
      3 out of 5 stars

      Patiently Waiting

      I have had to wait for my purchases more and more lately. I ordered a Christmas present for my wife thinking it would have arrived by Christmas and it didn’t. I waited into the new year. Prior to that, an infinity diamond ring I got for my wife lost a diamond. Blue Nile said they couldn’t repair it and I was pretty much out of luck on a $10,000 ring. My wife still reminds me, the stone is missing.

      FEB 9, 2026
      Anonymous user
      Donna D.🇺🇸
      Verified Buyer
      5 out of 5 stars

      Buy Your Jewelry HERE!

      All items are drop dead gorgeous! I wish I'd known about you 30 years ago!

      FEB 7, 2026
      Anonymous user
      Ajai P.🇺🇸
      Verified Buyer
      4 out of 5 stars

      Good quality

      The quality is very good. Unfortunately they closed their store in Illinois so it’s harder to visualize. Will highly recommended Blue Nile for quality and workmanship

      FEB 6, 2026
      Anonymous user
      Martina R.🇺🇸
      Verified Buyer
      3 out of 5 stars

      Mixed review - not bad

      The diamond is really beautiful. The gold could be more radiant. It’s a little dull. But I love the diamond, it’s so very bright.

      FEB 5, 2026
      Anonymous user
      Hugo C.🇺🇸
      Verified Buyer
      2 out of 5 stars

      Delivery

      I have not received my rings yet, which were promised over 2 weeks ago.

      FEB 4, 2026
      Anonymous user
      Kathy H.🇺🇸
      Verified Buyer
      5 out of 5 stars

      :>)

      :>)

      FEB 3, 2026
      Anonymous user
      James H.🇺🇸
      Verified Buyer
      5 out of 5 stars

      Great value

      Great value

      FEB 3, 2026
      Anonymous user
      Raymond W.🇺🇸
      Verified Buyer
      5 out of 5 stars

      Great Customer Service

      Michelle at Century City Showroom was amazing and helped us thru every step of the process of finding the perfect ring. She is also very responsive to any questions and follow-up

      FEB 2, 2026
      Anonymous user
      Ryan M.🇺🇸
      Verified Buyer
      5 out of 5 stars

      Gorgeous ring

      Mom loved it, beautiful design and SO well made! I learned a lot about diamonds just by reading the education section of the Blue Nile website - fantastic resource for a newbie diamond purchaser, and appreciate the flexibility in picking your own metals and settings and even engraving :)

      FEB 2, 2026
      12345

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      4.6
      4.6 out of 5 stars
      Based on 317460 reviews
      5
      227315
      4
      72031
      3
      10576
      2
      4654
      1
      2884
      Ratings distribution data table
      StarsCount
      5227315
      472031
      310576
      24654
      12884
      Total317460