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      Site reviews

      How we present the reviews
      Anonymous user
      Lynne H.🇬🇧
      Verified Buyer
      5 out of 5 stars

      Review thick hair products

      Amazing. My hair is soft, the curls have stayed in and NO frizz!I used the shampoo and conditioner and have recommended it to my daughter in law and also my daughter. Thank you so much.

      FEB 25, 2025
      Anonymous user
      Marieta S.🇬🇧
      Verified Buyer
      5 out of 5 stars

      I love this products .

      I love this products .

      FEB 24, 2025
      Anonymous user
      Emma D.🇬🇧
      Verified Buyer
      5 out of 5 stars

      Smells amazing!

      I bought a biuld your own bundle including the detox shampoo, medium condition er, scalp serum and anti frozen creme as a free gift. All the products are amazing! My hair hasn't felt this clean and healthy or smelt this good in a long time. Plus the bundle makes it such good value!

      FEB 20, 2025
      Anonymous user
      Ramune K.🇬🇧
      Verified Buyer
      5 out of 5 stars

      Amazing

      Very easy to use site. Delivery is super fast.

      FEB 18, 2025
      Anonymous user
      Carole F.🇬🇧
      Verified Buyer
      5 out of 5 stars

      Thick Hair Shampoo & Conditioner

      A little goes a long way. Great refillable bottles. Hair feels more manageable.

      JAN 15, 2025
      Anonymous user
      kellie B.🇬🇧
      Verified Buyer
      5 out of 5 stars

      Brilliant products

      I first used the wave spray a few years ago and it’s instantly helped my hair do what it should. I had a sample of the shampoo and conditioner which after some weeks I tried and WOW! My hair has never felt so silky yet full. Usually if my hair is silky, it weighted and lanky, but Ouai products do the opposite. I definitely recommend the whole range.

      JAN 5, 2025
      Anonymous user
      Catriona T.
      Verified Buyer
      5 out of 5 stars

      Worth the (long) wait

      Packaging, scent and effectiveness are 10/10. Order took a looong time to arrive after Black Friday deal order so just as well I wasn’t in a rush for it. Normally shipping is much faster.

      JAN 4, 2025
      Anonymous user
      Nidhi N.
      Verified Buyer
      4 out of 5 stars

      Amazing products, but packaging needs improvement

      I got the Ouai medium shampoo and thick conditioner. Firstly, these smell absolutely amazing and last onto the next two days. I have naturally frizzy wavy hair and the shampoo is the first one that is just right- not light enough to leave my hair feeling dry but also not thick enough to feel like I have unrinsed product clinging on rather than just my hair being softened and clean. My one issue is with the bottling, as the design of the bottle is not the best to get the conditioner squeezed out easily, even when I store it upside down.

      JAN 2, 2025
      Anonymous user
      Jesicca P.🇬🇧
      Verified Buyer
      3 out of 5 stars

      Not the same - Fine Hair Shampoo

      Hi I ordered the Fine Hair Shampoo during the Black Friday offer. But the Shamppoo colour looks darker than what u used to order. When I used it not the same silk hair after wash or the smell is completely different. - I don’t like that. Looks like you have changed the formula ? I have been using Fine Hair Shampoo for years but this order is not the same as I used to get! Can you please confirm if this is a new version or any trial version? I need the usual one only!

      DEC 21, 2024
      Anonymous user
      Anna M.🇬🇧
      Verified Buyer
      3 out of 5 stars

      Soap pump dispenser

      Couldn’t get the pump to unlock so had to decant into another soap dispenser, not the first time this has happened.

      SEP 24, 2024
      Anonymous user
      Hannah L.🇲🇹
      Verified Buyer
      3 out of 5 stars

      The Gloss… more like The Grease

      I normally like most Ouai products however the gloss has been really difficult to use and can really be too greasy even after washing out. Making my hair feel weighed down and still full of products without my hair looking glossy at all.

      FEB 21, 2024
      Anonymous user
      Jean W.🇬🇧
      Verified Buyer
      2 out of 5 stars

      Air dry foam

      First use didn't meet my expectations so disappointed after reading rave reviews

      APR 14, 2019
      Anonymous user
      Sue N.🇬🇧
      Verified Buyer
      5 out of 5 stars

      Love love love the 'Ouai'

      Love love love the 'Ouai' products !

      APR 12, 2019
      Anonymous user
      Mitch O.🇬🇧
      Verified Buyer
      5 out of 5 stars

      Manageable hair on the day it's washed

      I've had long hair most of my life now in my 70s short hair appears less lank. But now I can have little more length which has body and shine as well as being manageable. Thank you

      APR 11, 2019
      Anonymous user
      Lily M.🇬🇧
      Verified Buyer
      5 out of 5 stars

      Amazing!

      Using Ouai products has made my hair feel and look the best it ever has!

      MAR 30, 2019
      Anonymous user
      Marty N.🇬🇧
      Verified Buyer
      5 out of 5 stars

      all products that i have tried.....

      what do they all have in common? - smell amazing - perfect texture, and most importantly, - do exactly what they promise to do!!!! :-)

      MAR 22, 2019
      Anonymous user
      Val J.🇮🇪
      Verified Buyer
      5 out of 5 stars

      Fab products

      Fab products

      MAR 15, 2019
      Anonymous user
      Vai B.🇬🇧
      Verified Buyer
      5 out of 5 stars

      This sh*t is bananas

      I have loved the treatment masque since buying the sachets in bulk whenever I was in NY to take back to London with me. I love the new packaging and my hair loves feeling so silky smooth afterwards. The rose hair oil is fantastic too - I have moved on from my previous hair oil! It is really controlling my frizzy curls into cool waves! The best part is that neither product is affecting the coloring of my hair (currently blonde and pink) and that I don’t need to use huge amounts to see a difference. This brand is the Ouai forward in my hair care routine. Thank you!

      MAR 9, 2019
      Anonymous user
      Susan C.🇬🇧
      Verified Buyer
      5 out of 5 stars

      Feeling good again

      I was great to have a new supply of conditioner and my hair is back to "normal" again.

      MAR 9, 2019
      Anonymous user
      Rebecca L.🇫🇷
      Verified Buyer
      5 out of 5 stars

      excellent

      Was concerned which type of shampoo to get for my curly long hair that would clean everything off properly in my hard water area and not dry out my hair. I bought the conditioner as well and on the first wash, I had a nice larther ( haven’t had that for the last 3 years of living here) which made me feel it was finally getting clean. After drying it’s finally got its natural body back, soft and clean. Can’t recommend this product enough and wish I hadn’t waited so long to try it. Wasted money trying all different ordinary shampoos ! Thank you !

      MAR 2, 2019
      12345

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      UK OUAI Haircare logo

      UK OUAI Haircare

      health & beauty
      4.8
      |
      2,126
      Visit online store
      UK OUAI Haircare logo

      UK OUAI Haircare

      health & beauty
      4.8
      |
      2,126
      Visit online store
      4.8
      4.8 out of 5 stars
      Based on 2126 reviews
      5
      1873
      4
      186
      3
      56
      2
      5
      1
      6
      Ratings distribution data table
      StarsCount
      51873
      4186
      356
      25
      16
      Total2126