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Explore

  • Search
  • Brands A-Z

Company

  • How it works
  • About Yotpo

Resources

  • Blog
  • Shopify Reviews App
  • Review Calculator

Support

  • Contact Support
  • Help Center
  • Connect with an Agency
  • Accessibility Statement
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  • API Changelog
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Site reviews

How we present the reviews
Anonymous user
Samantha F.🇮🇪
Verified Buyer
5 out of 5 stars

Excellent customer care and fast service

This company is amazing and i will definitely be ordering again! My order was delivered before the delivery date and products were packaged with great care!

JAN 12, 2026
Anonymous user
Susan K.🇬🇧
Verified Buyer
5 out of 5 stars

Wonderful product perfume

I bought the hair shampoo and conditioner and the Melrose Avenue perfume plus the Bondi Beach perfume and these products and smell are amazing

JAN 10, 2026
Anonymous user
Dawn I.🇬🇧
Verified Buyer
5 out of 5 stars

Ousi -Ibiza spray

Stunning , loverly fragrance

JAN 8, 2026
Anonymous user
Colin B.🇬🇧
Verified Buyer
1 out of 5 stars

Never received what I ordered.

Never received what I ordered. Packaging was torn open and contents removed. Still waiting on a response as to next steps.

DEC 25, 2025
Anonymous user
Theopisti T.🇬🇧
Verified Buyer
5 out of 5 stars

Amazing product 💫💛

Amazing product 💫💛

DEC 11, 2025
Anonymous user
marilyn r.🇬🇧
Verified Buyer
5 out of 5 stars

Love the products. Good service

Love the products. Good service

DEC 10, 2025
Anonymous user
Katrin S.🇬🇧
Verified Buyer
5 out of 5 stars

Fantastic

Always a pleasure shopping from the website. Both in service and shipping it's a great experience I had an issue and customer service were so incredibly kind and quick to responce. Excellent excellent service. Best I'd say I'd experienced

NOV 20, 2025
Anonymous user
Joanne S.🇬🇧
Verified Buyer
5 out of 5 stars

Heaven in all hair products.

Amazing product, my hair is fine but there is a lot of it which makes it difficult to find a product that doesn't leave my hair lank and greasy looking. This product delivers, my hair is shiny, no longer dry and seems thicker. The scalp cleanser is divine and the overnight treatment conditioner is an absolute must. Buy this product with confidence, you will not be disappointed.

NOV 17, 2025
Anonymous user
Rachel S.🇬🇧
Verified Buyer
3 out of 5 stars

O Quai

Okay products. Bought as influenced by reviews raving about the smell of the Cape Town dry shampoo. It's quite nice. I also bought tiny perfume samples for £30. Ouch. Again, fine. Nice, but too expensive to buy again.

AUG 7, 2025
Anonymous user
Jesicca P.🇬🇧
Verified Buyer
3 out of 5 stars

Not the same - Fine Hair Shampoo

Hi I ordered the Fine Hair Shampoo during the Black Friday offer. But the Shamppoo colour looks darker than what u used to order. When I used it not the same silk hair after wash or the smell is completely different. - I don’t like that. Looks like you have changed the formula ? I have been using Fine Hair Shampoo for years but this order is not the same as I used to get! Can you please confirm if this is a new version or any trial version? I need the usual one only!

DEC 21, 2024
Anonymous user
Anna M.🇬🇧
Verified Buyer
3 out of 5 stars

Soap pump dispenser

Couldn’t get the pump to unlock so had to decant into another soap dispenser, not the first time this has happened.

SEP 24, 2024
Anonymous user
Hannah L.🇲🇹
Verified Buyer
3 out of 5 stars

The Gloss… more like The Grease

I normally like most Ouai products however the gloss has been really difficult to use and can really be too greasy even after washing out. Making my hair feel weighed down and still full of products without my hair looking glossy at all.

FEB 21, 2024
Anonymous user
Jean W.🇬🇧
Verified Buyer
2 out of 5 stars

Air dry foam

First use didn't meet my expectations so disappointed after reading rave reviews

APR 14, 2019
Anonymous user
Sue N.🇬🇧
Verified Buyer
5 out of 5 stars

Love love love the 'Ouai'

Love love love the 'Ouai' products !

APR 12, 2019
Anonymous user
Mitch O.🇬🇧
Verified Buyer
5 out of 5 stars

Manageable hair on the day it's washed

I've had long hair most of my life now in my 70s short hair appears less lank. But now I can have little more length which has body and shine as well as being manageable. Thank you

APR 11, 2019
Anonymous user
Lily M.🇬🇧
Verified Buyer
5 out of 5 stars

Amazing!

Using Ouai products has made my hair feel and look the best it ever has!

MAR 30, 2019
Anonymous user
Marty N.🇬🇧
Verified Buyer
5 out of 5 stars

all products that i have tried.....

what do they all have in common? - smell amazing - perfect texture, and most importantly, - do exactly what they promise to do!!!! :-)

MAR 22, 2019
Anonymous user
Val J.🇮🇪
Verified Buyer
5 out of 5 stars

Fab products

Fab products

MAR 15, 2019
Anonymous user
Vai B.🇬🇧
Verified Buyer
5 out of 5 stars

This sh*t is bananas

I have loved the treatment masque since buying the sachets in bulk whenever I was in NY to take back to London with me. I love the new packaging and my hair loves feeling so silky smooth afterwards. The rose hair oil is fantastic too - I have moved on from my previous hair oil! It is really controlling my frizzy curls into cool waves! The best part is that neither product is affecting the coloring of my hair (currently blonde and pink) and that I don’t need to use huge amounts to see a difference. This brand is the Ouai forward in my hair care routine. Thank you!

MAR 9, 2019
Anonymous user
Susan C.🇬🇧
Verified Buyer
5 out of 5 stars

Feeling good again

I was great to have a new supply of conditioner and my hair is back to "normal" again.

MAR 9, 2019
12345

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UK OUAI Haircare logo

UK OUAI Haircare

health & beauty
4.8
|
2,126
Visit online store
UK OUAI Haircare logo

UK OUAI Haircare

health & beauty
4.8
|
2,126
Visit online store
4.8
4.8 out of 5 stars
Based on 2126 reviews
5
1873
4
186
3
56
Ratings distribution data table
StarsCount
51873
4186
356
25
16
Total2126
2
5
1
6