Was concerned which type of shampoo to get for my curly long hair that would clean everything off properly in my hard water area and not dry out my hair. I bought the conditioner as well and on the first wash, I had a nice larther ( haven’t had that for the last 3 years of living here) which made me feel it was finally getting clean. After drying it’s finally got its natural body back, soft and clean. Can’t recommend this product enough and wish I hadn’t waited so long to try it. Wasted money trying all different ordinary shampoos ! Thank you !

Great products! My hair has never been healthier.

Amazing products

Just love this product! Was bought the ‘All the Ouai Up’ set for Christmas and I’m a dedicated convert now. The volume spray is my absolute favourite because it’s easy to apply and it totally works. I spritz it under sections of damp hair before drying with a Babyliss big curl styler and it gives my hair loads of va va voom! Oh and it smells totally divine. Love, love, love it!!

like it

Just received the Smooth shampoo and treatment. They both smell amazing and my hair is super soft and after styling it's as smooth as a babies bum. Definitly recommend the products and will definitely order more and/or other products!!

I use the shampoo and conditioner and styling products, love them all

I have no words. Just simply amazing !!

Love all the products I’ve used, clean shampoo, treatment mask, hair and body scrub, my hair is so shiny and so much more manageable. They amazing too, especially the treatment mask... I can’t stop sniffing my hair. It’s starting to get a bit weird....

Loved it

I am truly happy with the quality of my hair. When i made the decision to buy OUAI products it was more "i'll give it a try but nothing works for me" kind of situation. I have continued to buy not only the shampoo and conditioner. I have the hair oil, wave spray, hair and body scrub and can't wait to try the new hair mask. I recommend these products to friends and family.

Amazing moisturising non greasy oil

Loved it

I am absolutely obsessed with two of OUAI products: leave in conditioner and volumasing mousse! Perfect for a fine hair and conditioner leaves hair shiny and easily brushed, also amazing smell is a bonus! Definitely recommend!

The products I’ve tried from this brand works, my hair looks healthy, smells divine, never disappoints! In love!

he scalp and body scrub which has massively helped my dry itchy scalp. And it smells gorgeous. The smoothing conditioner is also gorgeous smelling and leaves my very thick hair lovely and manageable and is so light compared to any others I’ve used. The cleaning shampoo has also left it feeling squeaky clean. I love these products!

I had no idea how the product was going to be But I'm more than satisfied with the result

Love the brand and products

I got the Volumizing shampoo and conditioner along with the hair oil and mask. Absolutely love these products! They smell amazing and leave my hair volumized, but also smooth and shiny.

I love the Ouai products. I’ve been using the shampoo and conditioner for a year and my hair has never looked this good. I use repair shampoo and smooth conditioner mostly, then sometimes the clean duo. The rose hair and body oil is a lifesaver too. Can’t wait to try the scents in the UK