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      Site reviews

      How we present the reviews
      Anonymous user
      Theopisti T.🇬🇧
      Verified Buyer
      5 out of 5 stars

      Amazing product 💫💛

      Amazing product 💫💛

      DEC 11, 2025
      Anonymous user
      marilyn r.🇬🇧
      Verified Buyer
      5 out of 5 stars

      Love the products. Good service

      Love the products. Good service

      DEC 10, 2025
      Anonymous user
      Katrin S.🇬🇧
      Verified Buyer
      5 out of 5 stars

      Fantastic

      Always a pleasure shopping from the website. Both in service and shipping it's a great experience I had an issue and customer service were so incredibly kind and quick to responce. Excellent excellent service. Best I'd say I'd experienced

      NOV 20, 2025
      Anonymous user
      Joanne S.🇬🇧
      Verified Buyer
      5 out of 5 stars

      Heaven in all hair products.

      Amazing product, my hair is fine but there is a lot of it which makes it difficult to find a product that doesn't leave my hair lank and greasy looking. This product delivers, my hair is shiny, no longer dry and seems thicker. The scalp cleanser is divine and the overnight treatment conditioner is an absolute must. Buy this product with confidence, you will not be disappointed.

      NOV 17, 2025
      Anonymous user
      Rachel S.🇬🇧
      Verified Buyer
      3 out of 5 stars

      O Quai

      Okay products. Bought as influenced by reviews raving about the smell of the Cape Town dry shampoo. It's quite nice. I also bought tiny perfume samples for £30. Ouch. Again, fine. Nice, but too expensive to buy again.

      AUG 7, 2025
      Anonymous user
      Jesicca P.🇬🇧
      Verified Buyer
      3 out of 5 stars

      Not the same - Fine Hair Shampoo

      Hi I ordered the Fine Hair Shampoo during the Black Friday offer. But the Shamppoo colour looks darker than what u used to order. When I used it not the same silk hair after wash or the smell is completely different. - I don’t like that. Looks like you have changed the formula ? I have been using Fine Hair Shampoo for years but this order is not the same as I used to get! Can you please confirm if this is a new version or any trial version? I need the usual one only!

      DEC 21, 2024
      Anonymous user
      Anna M.🇬🇧
      Verified Buyer
      3 out of 5 stars

      Soap pump dispenser

      Couldn’t get the pump to unlock so had to decant into another soap dispenser, not the first time this has happened.

      SEP 24, 2024
      Anonymous user
      Hannah L.🇲🇹
      Verified Buyer
      3 out of 5 stars

      The Gloss… more like The Grease

      I normally like most Ouai products however the gloss has been really difficult to use and can really be too greasy even after washing out. Making my hair feel weighed down and still full of products without my hair looking glossy at all.

      FEB 21, 2024
      Anonymous user
      Jean W.🇬🇧
      Verified Buyer
      2 out of 5 stars

      Air dry foam

      First use didn't meet my expectations so disappointed after reading rave reviews

      APR 14, 2019
      Anonymous user
      Sue N.🇬🇧
      Verified Buyer
      5 out of 5 stars

      Love love love the 'Ouai'

      Love love love the 'Ouai' products !

      APR 12, 2019
      Anonymous user
      Mitch O.🇬🇧
      Verified Buyer
      5 out of 5 stars

      Manageable hair on the day it's washed

      I've had long hair most of my life now in my 70s short hair appears less lank. But now I can have little more length which has body and shine as well as being manageable. Thank you

      APR 11, 2019
      Anonymous user
      Lily M.🇬🇧
      Verified Buyer
      5 out of 5 stars

      Amazing!

      Using Ouai products has made my hair feel and look the best it ever has!

      MAR 30, 2019
      Anonymous user
      Marty N.🇬🇧
      Verified Buyer
      5 out of 5 stars

      all products that i have tried.....

      what do they all have in common? - smell amazing - perfect texture, and most importantly, - do exactly what they promise to do!!!! :-)

      MAR 22, 2019
      Anonymous user
      Val J.🇮🇪
      Verified Buyer
      5 out of 5 stars

      Fab products

      Fab products

      MAR 15, 2019
      Anonymous user
      Vai B.🇬🇧
      Verified Buyer
      5 out of 5 stars

      This sh*t is bananas

      I have loved the treatment masque since buying the sachets in bulk whenever I was in NY to take back to London with me. I love the new packaging and my hair loves feeling so silky smooth afterwards. The rose hair oil is fantastic too - I have moved on from my previous hair oil! It is really controlling my frizzy curls into cool waves! The best part is that neither product is affecting the coloring of my hair (currently blonde and pink) and that I don’t need to use huge amounts to see a difference. This brand is the Ouai forward in my hair care routine. Thank you!

      MAR 9, 2019
      Anonymous user
      Susan C.🇬🇧
      Verified Buyer
      5 out of 5 stars

      Feeling good again

      I was great to have a new supply of conditioner and my hair is back to "normal" again.

      MAR 9, 2019
      Anonymous user
      Rebecca L.🇫🇷
      Verified Buyer
      5 out of 5 stars

      excellent

      Was concerned which type of shampoo to get for my curly long hair that would clean everything off properly in my hard water area and not dry out my hair. I bought the conditioner as well and on the first wash, I had a nice larther ( haven’t had that for the last 3 years of living here) which made me feel it was finally getting clean. After drying it’s finally got its natural body back, soft and clean. Can’t recommend this product enough and wish I hadn’t waited so long to try it. Wasted money trying all different ordinary shampoos ! Thank you !

      MAR 2, 2019
      Anonymous user
      Daphne F.🇩🇪
      Verified Buyer
      5 out of 5 stars

      Great products! My hair has

      Great products! My hair has never been healthier.

      FEB 18, 2019
      Anonymous user
      Zaynah B.🇬🇧
      Verified Buyer
      5 out of 5 stars

      Amazing products

      Amazing products

      FEB 16, 2019
      Anonymous user
      Melanie O.🇬🇧
      Verified Buyer
      5 out of 5 stars

      Volume spray genius!

      Just love this product! Was bought the ‘All the Ouai Up’ set for Christmas and I’m a dedicated convert now. The volume spray is my absolute favourite because it’s easy to apply and it totally works. I spritz it under sections of damp hair before drying with a Babyliss big curl styler and it gives my hair loads of va va voom! Oh and it smells totally divine. Love, love, love it!!

      FEB 15, 2019
      12345

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      UK OUAI Haircare logo

      UK OUAI Haircare

      health & beauty
      4.8
      |
      2,126
      Visit online store
      UK OUAI Haircare logo

      UK OUAI Haircare

      health & beauty
      4.8
      |
      2,126
      Visit online store
      4.8
      4.8 out of 5 stars
      Based on 2126 reviews
      5
      1873
      4
      186
      3
      56
      2
      5
      1
      6
      Ratings distribution data table
      StarsCount
      51873
      4186
      356
      25
      16
      Total2126