Been using this as a topper for kibble for a long time now. Love it.

My cats love this! Not only is this my favorite brand of cat food, but it's my cats favorite food as well. The company has good integrity, the best ingredients, without any odd fillers, quick shipping & is reasonably priced.

Excellent service

My pup loves it.

Cats love

Kitties love

I have shopped premium cat food brands looking for one that meets my vet's standards and appeals to my Bengal cats' taste buds. Identity Rabbit recipe is the only brand I found that did.

I've been buying the lamb cat food for the last 6 or so months. Prior to that, I had him on a rabbit-only diet to help him with his diarrhea. He loves the lamb recipe and I love the ingredients. I also like that it's lower protein and phosphorus because he's showing signs of early kidney disease. I'd like to try some the quail and bison next, but so far he is very happy with his new food! The shipping is fast too!

When I first came across Identity pet food I opted for the small variety pack for our cat. I thought that some of the flavors were strange (Quail? Pork?), and I wasn’t fully sure she would eat them. But lo and behold, she now prefers the Identity food to what I had been feeding her. The Identity food always disappears first. Just ordered a second case today.

I wrote my review on the fresh diets - the shipping and ordering went smooth- The product arrived well packed and very frozen . I’m so happy with Identity I’ll be a customer for a very long time .

I’ve tried a lot of gently cooked diets from other Companies - yes, I was happy with them BUT! When I ordered Identity and opened that pouch I could see the very high quality food’s . My kitty Gino just goes wild over it! I love how healthy it is for him and the food is the highest quality. I also have ordered my pup some and he’s just as crazy for it! I highly recommend you trying this on your fur baby - Thank you Identity!

Clean ingredients, timely shipping, fresh upon arrival. What more could I want!

My cat is loving this chicken. Clean ingredients put my mind at ease!

My 3 dogs absolutely loved this food

I just started using Identity cat food. I needed lower DM phosphorus numbers for my cat food. Sweets loved the first can. It was so nice to see him eat and enjoy his food. Thanks for being there providing healthy nutritional food for cats.

I just started using Identity canned cat food. I selected the small sampler. The product was referred to me after my cat needed lower DM phosphorus levels. Sweets loved the first can! It was so nice to see him eat and love his food! Support has been helpful providing me with nutritional information. Thanks for being there and making a quality healthy product for cats.

I feed my kitty's this as a treat they love it!!!

On auto ship, never worry about running out of food

I've been feeding my Kitty cats identity for over 4 years now. They absolutely love it. And I just started giving them some Bison, and they licked their bowls, dry

My cat is very finicky, but he loves this cat food. He is on a novel protein diet and this works great for him!