I tried the rabbit formula for the first time for my two cats last week. Their favorites are the Cobb Chicken and Duck. Even though they don’t have health issues, I was certain they’d like it and I know rabbit is one of the easiest digestible proteins. I was right…. they LOVE it. I’m happy that I can provide them with a little more taste variety and they’re absolutely thriving on an Identity diet. They have beautiful, shiny coats, they don’t shed much, they have good solid stools, they never vomit and they have endless energy. Thank you Identity for keeping my boys happy and healthy!

My dogs LOVE every protein they've tried. Duck, Lamb, turkey, fish, chicken, quail. Great ingredients!

Good quality cat food! My cat likes it and she is pickey

It's great to find a cat food with quality ingredients that my cats love. We make the majority of our food since we have 8 cats, but like to supplement with this brand to keep their diet interesting and healthy.

I'm so thankful to have found a high-quality food that all 8 of my cats love! One of our cats is battling cancer right now, and this food got her eating again :)

The minute I open the can, all 3 dogs are jumping in excitement and barking, awaiting their serving of this food. It is low in fat and allergy friendly, and meets the various dietary needs of all my dogs. I am so glad I found such a high quality food which will help ensure the long term health of my dogs.

My Goldendoodles love this brand of dog food. One of our doodles has a sensitive gut. He does best when eating this food.

Good food Good company Good shipping

My cats love this! Great to try all the different flavors to know their favorites for next order

My cats like the food and more importantly, they are now eating quality food I feel good about giving them.

I have a kitty with some digestion issues so I recently switched over to the Rabbit canned food. It took a few days for them to show interest but now both kitties like the canned food & the digestion issue one was having seems to have resolved itself. I just ordered the Quail canned food to give that a try also. I'd also like to comment on the great customer service I have experienced with the Identity staff.

Fast shipping

My cat loves it

I truly appreciate this quality food for my sensitive senior kitty. Single novel protein, no added junk and low phosphorus were key in choosing this food. Highly recommended.

My cats LOVE the Cobb Chicken! My first order with Identity was for the sampler box and of all the flavors included, the Cobb Chicken and Duck were my cats favorites. I love being able to give them high quality food they love. Thank you, Identity!

Its ground shipping but it has good tracking

I was skeptical, I had been searching high and low for a limited ingredient diet with a novelty protein for my cat with suspected IBS issues and severe allergic reactions to chicken and fish. I had tried so many different canned foods, and they also had horrible quality control. This seems like the winner, no allergic reactions ( that i can see ) great bowel movements, no more throwing up food or bile. This is a huge win in this household.

Have to stand back when dishing up Identity - my fairly picky cats love this food!

Dogs immediately eat! Shipping was fast!

My dogs love this stuff! Love the ingredients, feel like I am treating my dogs!