Received this product within 3 days made of pure perfection 95 percent beef my dogs love it!

Made with perfection 95 percent all beef my dogs love it!

Shipping took longer than expected, but my cat is doing well on this food.

My senior cat has CKD and digestion sensitivity. Started him on the pork flavor and he loves it.

One of my cats has a serious IBD issue and since eating this food he’s been showing great improvement…finishes his plate, no stomach upset or diarrhea…he’s one happy boy! Thank you!

Good for what it is. Nice as a minimally-processed choice, which not easy to find for cats.

He's always excited to eat this, and licks his plate clean. The digestive issues he was experiencing before switching foods have completely gone away!

The food is fantastic for my cats. They are healthier because of it. However, finding what I need in stock is often difficult and causes stress when I can’t get the cats food when it’s needed. Due to it being costly I can’t buy it in bulk.

Appreciate the clean ingredients

They love it & are so much healthier.

customer service is great, fast shipping

love the ingredients. great for my baby’s health. i did ask a couple questions before ordering, so i wish there were a better breakdown of the ingredients for each flavor/type of food, for example, what each ingredient is, why the % is what it is, and what the function is. but other than that im very happy with the brand so far.

Shipping was fast and it even came in a reuseable cooler. Neat!

I have tried many different brands of gently cooked foods and this is by far their favorite. They even like it better than when I make them homemade food. Go figure.

I tried the rabbit formula for the first time for my two cats last week. Their favorites are the Cobb Chicken and Duck. Even though they don’t have health issues, I was certain they’d like it and I know rabbit is one of the easiest digestible proteins. I was right…. they LOVE it. I’m happy that I can provide them with a little more taste variety and they’re absolutely thriving on an Identity diet. They have beautiful, shiny coats, they don’t shed much, they have good solid stools, they never vomit and they have endless energy. Thank you Identity for keeping my boys happy and healthy!

My dogs LOVE every protein they've tried. Duck, Lamb, turkey, fish, chicken, quail. Great ingredients!

Good quality cat food! My cat likes it and she is pickey

It's great to find a cat food with quality ingredients that my cats love. We make the majority of our food since we have 8 cats, but like to supplement with this brand to keep their diet interesting and healthy.

I'm so thankful to have found a high-quality food that all 8 of my cats love! One of our cats is battling cancer right now, and this food got her eating again :)

The minute I open the can, all 3 dogs are jumping in excitement and barking, awaiting their serving of this food. It is low in fat and allergy friendly, and meets the various dietary needs of all my dogs. I am so glad I found such a high quality food which will help ensure the long term health of my dogs.