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      Site reviews

      How we present the reviews
      Anonymous user
      Jennifer H.🇺🇸
      Verified Buyer
      5 out of 5 stars

      KITTY EATS EVERY BITE!

      I order the small sample pack for my cat, she loves the variety. She appears to be very happy with her food! Will make it a regular purchase, as needed. Thanks for making a very good product.

      JAN 24, 2026
      Anonymous user
      Cecilia S.🇺🇸
      Verified Buyer
      5 out of 5 stars

      So thankful for this food!

      One of my kitties was recently diagnosed with chronic kidney disease, which led me to search for healthier food options that are moderately low in protein and phosphorus. This food checks all the right boxes. My biggest concern, of course, was whether he would actually enjoy the taste, along with my other two cats. I’m happy to say that all three of them absolutely love it! It’s such a relief to see my CKD baby starting to put weight back on now that he’s eating well, and to know that the food he’s enjoying is also supporting his kidney health. If you want it to sound more review-like, more emotional, or more concise, I can tailor it further 💛🐾

      JAN 22, 2026
      Anonymous user
      Betsy M.🇺🇸
      Verified Buyer
      5 out of 5 stars

      Fast shipping!

      Fast shipping!

      JAN 17, 2026
      Anonymous user
      Betsy M.🇺🇸
      Verified Buyer
      5 out of 5 stars

      My dogs love this food!

      It's always a bonus when both your dogs love their food. I started using it because there are no synthetic vitamins or minerals (one of my dogs has liver issues) and I haven't looked back. They both look forward to mealtime and devour their food.

      JAN 17, 2026
      Anonymous user
      Lyudmilla G.🇺🇸
      Verified Buyer
      5 out of 5 stars

      Shipping box arrived in good

      Shipping box arrived in good condition and still frozen.

      JAN 16, 2026
      Anonymous user
      Lyudmilla G.🇺🇸
      Verified Buyer
      5 out of 5 stars

      Beef Recipe

      My dogs have been eating Identity Pet Nutrition beef, and they are loving it. They transitioned well to the new food and are showing more energy as well. I will be buying more.

      JAN 16, 2026
      Anonymous user
      Donna B.🇺🇸
      Verified Buyer
      5 out of 5 stars

      Great Food for allergy dog

      Ever since I’ve been feeding my dog the bison identity dog food. Her itching has been greatly reduced. She loves the food and has even lost needed weight.

      JAN 15, 2026
      Anonymous user
      Anna F.🇺🇸
      Verified Buyer
      5 out of 5 stars

      The kittens are OBSESSED

      I have three cats with varying dietary needs, and Identity is the one food we know they can all eat and love. Our two 8-month old kittens are absolutely obsessed with the Rabbit. They lick their bowls so clean that washing is easy. Thank you so much for providing such a fantastic (and apparently delicious) choice for sensitive cats!

      JAN 14, 2026
      Anonymous user
      Maria F.🇺🇸
      Verified Buyer
      5 out of 5 stars

      Cat loves this food!

      I bought a sample box and there is not one flavor that my picky cat did not gobble up. He has had issues with constipation and this food has resolved that. His coat looks beautiful too.

      JAN 12, 2026
      Anonymous user
      Pam H.🇺🇸
      Verified Buyer
      5 out of 5 stars

      My kitties are not great

      My kitties are not great with change and it took a couple weeks of trying before they started eating the cans regularly. I am happy and relieved they are liking it now and that they're eating something healthier. I'm very happy I learned about Identity. Thank you!

      JAN 12, 2026
      Anonymous user
      Yulia K.🇺🇸
      Verified Buyer
      5 out of 5 stars

      I received my order in

      I received my order in 3 days

      JAN 11, 2026
      Anonymous user
      Yulia K.🇺🇸
      Verified Buyer
      5 out of 5 stars

      Cat food

      Great ingredients. My cat is happy.

      JAN 11, 2026
      Anonymous user
      Patricia M.🇺🇸
      Verified Buyer
      5 out of 5 stars

      7 old, finicky cats all love this flavor!

      It's rare that all seven cats agree, but the pork protein is a favorite!

      JAN 5, 2026
      Anonymous user
      Michelle M.🇺🇸
      Verified Buyer
      5 out of 5 stars

      Awesome company and quality food

      My cats love this food. Great quality food with no synthetics except for taurine. I also love that they don't put any bones in it and that it's gently cooked. . A+++ company and food.

      JAN 2, 2026
      Anonymous user
      Brandon P.🇺🇸
      Verified Buyer
      5 out of 5 stars

      Duck Pate

      I switched my cat over to Identity Pet Food and so far he's done really well with the duck pate.

      DEC 30, 2025
      Anonymous user
      Michelle K.🇺🇸
      Verified Buyer
      5 out of 5 stars

      Love Limited Ingredients

      My little guy has some skin and allergy issues so I try to stick to limited ingredient foods. I am so happy I tried the Idenitity sampler pack. He devoured the quail, turkey and chicken. Still have a few other flavors to try, but will place an order beforehand so that my picky little guy is without a wet food that he actually gets excited to eat.

      DEC 30, 2025
      Anonymous user
      Heather R.🇺🇸
      Verified Buyer
      Incentivized review
      5 out of 5 stars

      All my cats love this flavor!

      My cats love Identity but chicken is the most popular flavor! It’s very hydrating and even my picky eaters love it.

      DEC 15, 2025
      Anonymous user
      Heather R.🇺🇸
      Verified Buyer
      5 out of 5 stars

      Species-appropriate food that my cat enjoys

      I love that this food contains a unique protein that is very species-appropriate for cats. It’s very hydrating and my cat seems to enjoy it. It’s a great alternative to the usual chicken. I love feeding this to my cat knowing that it’s a very nourishing food.

      DEC 15, 2025
      Anonymous user
      Krystal R.🇺🇸
      Verified Buyer
      Incentivized review
      5 out of 5 stars

      My picky cat LOVES this food!

      This is my go-to food for my cat when he’s being picky. He absolutely loves this flavor! This food has seriously been lifesaving for a cat who sometimes won’t want to eat anything else. And I love how clean and nourishing the ingredients are. Shipping was super fast and easy. I recommend this food to anyone with picky eaters.

      DEC 15, 2025
      Anonymous user
      Krystal R.🇺🇸
      Verified Buyer
      5 out of 5 stars

      Great food

      I love feeding this food as an alternative to the usual flavors of beef and chicken. This is a fantastic species-appropriate food that my cat enjoys. I’ve noticed significant texture changes between batches which sometimes cause my cat to take pause before eating. But I see the changes as a sign that the company uses real ingredients!

      DEC 15, 2025
      12345

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      4.8
      4.8 out of 5 stars
      Based on 787 reviews
      5
      693
      4
      33
      3
      37
      2
      9
      1
      15
      Ratings distribution data table
      StarsCount
      5693
      433
      337
      29
      115
      Total787