We were thrilled to be able to try the sample pack with three GSD's all of whom have different palates. One could eat tires, one is extremely picky and the other one is on a limited ingredient diet due to GI issues. The clear winner for all was the Quail. It was the only one I could get all three to agree on and that in itself is a feat given the fact that they are all on different kibble diets. I mix it in their kibble to hide their vitamins and supplements which they would otherwise pick around. I especially like the quality and the limited ingredients.

I have two dogs, including one with liver issues who can’t have synthetic vitamins. Both are picky eaters. They love this food, and I love knowing I am feeding them the best, most nutritious food around.

Our cat is a picky eater and he has been enjoying this brand.

Identity is a big hit with our kitties! We love the variety pack so they have different flavor options and they are so happy. Their fur is also extra soft and silky!

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I purchased the variety pack, so I could expand my cats choices with flavors. Unfortunately, due to my one cat having food allergies several of the cans I cannot use. They did enjoy 3 new flavors- which I’m excited about, but I wish there was a variety pack that would allow you to pick your flavors ( obviously i I would expect it to limit how many of each size can).

I was concerned there would be a lot of waste, due to size of can with the duck. I’m lucky my 2 cats leave minimal waste. They prefer it fresh from the can- not refrigerated, so I split the full can.

My one cat suffers from food allergies, so I’m limited in choices. I ordered a case of the rabbit. I was hesitant ordering a case of food due to the price, but I got lucky both my cats love it.

I love how I can try multiple protein options of Identity’s gently cooked food! My pup loves all the flavors so this is a go to.

The food is so simple to store and prepare! Limited ingredients make for a great base for a meal. This product is at a great price point as well.

Dior loves the smell and taste of the Pates! We add it as a topper to his meals and he licks the bowl clean. I love that they are 95% protein!

This food is great. My Leia loves it ! Plus it’s good for her sensitive digestion

My cats really love the food!! It's great quality food. Definitely will buy again.

This food has been helping prevent my cat from having diarrhea.

We searched and searched for a cat food that would help our cat stop throwing up, scratching and tearing her fur out. We felt bad that she was feeling bad. We finally discovered Identity. We tried the sample pack, decided on the canned wet lamb and the canned wet rabbit, and then ordered a case of each flavor. We took time to introduce the new food. After about two weeks, Lulu was eating only the canned wet lamb and she begged for it. Then we slowly introduced the canned wet rabbit, in order to give her a bit of a variety. She is happy with both. No more throwing up, constant scratching and bald spots from fur pulling. This wonderful food has changed her life and ours, too! Thank you, Identity!

Shipping was fast. Love all the flavors

The quality is great. My 3 frenchies love all the flavors!

Been using this as a topper for kibble for a long time now. Love it.

My cats love this! Not only is this my favorite brand of cat food, but it's my cats favorite food as well. The company has good integrity, the best ingredients, without any odd fillers, quick shipping & is reasonably priced.

Excellent service