Ever since I’ve been feeding my dog the bison identity dog food. Her itching has been greatly reduced. She loves the food and has even lost needed weight.

I have three cats with varying dietary needs, and Identity is the one food we know they can all eat and love. Our two 8-month old kittens are absolutely obsessed with the Rabbit. They lick their bowls so clean that washing is easy. Thank you so much for providing such a fantastic (and apparently delicious) choice for sensitive cats!

I bought a sample box and there is not one flavor that my picky cat did not gobble up. He has had issues with constipation and this food has resolved that. His coat looks beautiful too.

My kitties are not great with change and it took a couple weeks of trying before they started eating the cans regularly. I am happy and relieved they are liking it now and that they're eating something healthier. I'm very happy I learned about Identity. Thank you!

I received my order in 3 days

Great ingredients. My cat is happy.

It's rare that all seven cats agree, but the pork protein is a favorite!

My cats love this food. Great quality food with no synthetics except for taurine. I also love that they don't put any bones in it and that it's gently cooked. . A+++ company and food.

I switched my cat over to Identity Pet Food and so far he's done really well with the duck pate.

My little guy has some skin and allergy issues so I try to stick to limited ingredient foods. I am so happy I tried the Idenitity sampler pack. He devoured the quail, turkey and chicken. Still have a few other flavors to try, but will place an order beforehand so that my picky little guy is without a wet food that he actually gets excited to eat.

My cats love Identity but chicken is the most popular flavor! It’s very hydrating and even my picky eaters love it.

I love that this food contains a unique protein that is very species-appropriate for cats. It’s very hydrating and my cat seems to enjoy it. It’s a great alternative to the usual chicken. I love feeding this to my cat knowing that it’s a very nourishing food.

This is my go-to food for my cat when he’s being picky. He absolutely loves this flavor! This food has seriously been lifesaving for a cat who sometimes won’t want to eat anything else. And I love how clean and nourishing the ingredients are. Shipping was super fast and easy. I recommend this food to anyone with picky eaters.

I love feeding this food as an alternative to the usual flavors of beef and chicken. This is a fantastic species-appropriate food that my cat enjoys. I’ve noticed significant texture changes between batches which sometimes cause my cat to take pause before eating. But I see the changes as a sign that the company uses real ingredients!

My cat is loving the Identity wet foods! His favorite is definitely the turkey flavor. My cat is extremely picky but this food is always a success! I love how nourishing and hydrating the food is, and I add extra water to make it even more hydrating. My cat will devour a whole can of this. Very pleased.

Shipping was quick!

Great company and my dog loves this canned dog food!

This is my cats favorite pork food. She devours it and she is very picky. This is one of the few foods that she always licks the bowl clean! I love then, I am feeding her one of the best brands that cares about our animals.

Excellent customer service always arrives on time!

My picky eater loves this food and I love the quality!