I have a kitty with some digestion issues so I recently switched over to the Rabbit canned food. It took a few days for them to show interest but now both kitties like the canned food & the digestion issue one was having seems to have resolved itself. I just ordered the Quail canned food to give that a try also. I'd also like to comment on the great customer service I have experienced with the Identity staff.

Fast shipping

My cat loves it

I truly appreciate this quality food for my sensitive senior kitty. Single novel protein, no added junk and low phosphorus were key in choosing this food. Highly recommended.

My cats LOVE the Cobb Chicken! My first order with Identity was for the sampler box and of all the flavors included, the Cobb Chicken and Duck were my cats favorites. I love being able to give them high quality food they love. Thank you, Identity!

Its ground shipping but it has good tracking

I was skeptical, I had been searching high and low for a limited ingredient diet with a novelty protein for my cat with suspected IBS issues and severe allergic reactions to chicken and fish. I had tried so many different canned foods, and they also had horrible quality control. This seems like the winner, no allergic reactions ( that i can see ) great bowel movements, no more throwing up food or bile. This is a huge win in this household.

Have to stand back when dishing up Identity - my fairly picky cats love this food!

Dogs immediately eat! Shipping was fast!

My dogs love this stuff! Love the ingredients, feel like I am treating my dogs!

Our cat can be a little finicky over his food, and he will let you know immediately if he doesn't like it. When we set the bison in front of him, he didn't even hesitate, he ate it all! This cat food is great.

My dog loves this food, as soon as we put it in his bowl he goes crazy smelling it, once placed in front of him he gobbles it up

My cat LOVES his Identity canned food. I love that the ingredients are the best and healthiest we've found in a canned cat food. The company really cares, and their deliveries are FAST!

Struggling several years to find the right food for my dog Daisy. She has pancreatitis and needs a low fat diet. After trying many foods and also cooking for her my daughter recommended identity. Daisy loves it it’s convenient stores easily in the freezer and she’s healthier and gaining a bit of weight. The best food Ive ever bought.

My mini dog has an extreme allergic reaction to gluten. . and she’s picky about what she will eat. A pain in the neck combo! She loves this food

Fast delivery! Excellent Food!

My mini Aussie- Doodle is highly allergic to gluten. So much so that one wheat treat, “Milk Bones”, can cause hives so severe that she has to take steroids for 10 days. So finding food that only has 1 or 2 ingredients is very important. And the Biggie. . that she will eat! So far so good. Yes it’s expensive but so are emergency vet bills!

Out of the variety pack we tried, my cat, unsurprisingly, loved the rabbit. I was very surprised that she also loved the turkey, and she usually turns her nose up at turkey! Unfortunately, the price is way above our budget, but this will definitely be an occasional treat for her. We'll be ordering again very soon.

Out of the variety pack we tried, our cat, unsurprisingly, loved the rabbit. I was very surprised that she liked the turkey because she usually turns her nose up at turkey. Unfortunately, we can't feed her ONLY this brand because it's way above our budget, but this will be an occasional treat for her. We'll be ordering more very soon!

Shipping happens quick and food has always arrived frozen.