Site reviews
My girls gobble it up!
My girls gobble it up!
My girls gobble it up!
My girls gobble it up!
Lulu cat is now living a healthy life
Thank you Identity Pet Nutrition for caring so much for our critters! Our sweet cat LuLu was pulling her fur out, constantly getting UTI’s, her coat was dull and she was throwing up kibble daily. We fed LuLu a few different “vet prescription only” kibbles for sensitive cats, but we were shocked to learn that some of their kibbles included unnecessary fillers like powdered sawdust in their recipes! Yes, you read that correctly. We finally discovered Identity Free-Range NZ canned wet lamb recipe. Within two months, LuLu’s coat was soft and sleek, she stopped pulling her fur, the throwing up and UTI’s stopped! Identity canned lamb changed her life and ours, too. We’re no longer taking LuLu to pricey vet visits every few months and paying for totally unhealthy cat food. And, Our Lulu is so happy and playful again. We recently added Identity European canned rabbit recipe as a topper for the canned lamb. She comes running when she hears the cans being opened. LuLu couldn’t be happier and neither could we! We appreciate how easy it is to manage the subscriptions for both recipes. We can’t thank the Identity Pet Nutrition enough for eliminating all the unnecessary fillers in their wonderful variety of cat food offerings.
Lulu cat is now living a healthy life
Thank you Identity Pet Nutrition for caring so much for our critters! Our sweet cat LuLu was pulling her fur out, constantly getting UTI’s, her coat was dull and she was throwing up kibble daily. We fed LuLu a few different “vet prescription only” kibbles for sensitive cats, but we were shocked to learn that some of their kibbles included unnecessary fillers like powdered sawdust in their recipes! Yes, you read that correctly. We finally discovered Identity Free-Range NZ canned wet lamb recipe. Within two months, LuLu’s coat was soft and sleek, she stopped pulling her fur, the throwing up and UTI’s stopped! Identity canned lamb changed her life and ours, too. We’re no longer taking LuLu to pricey vet visits every few months and paying for totally unhealthy cat food. And, Our Lulu is so happy and playful again. We recently added Identity European canned rabbit recipe as a topper for the canned lamb. She comes running when she hears the cans being opened. LuLu couldn’t be happier and neither could we! We appreciate how easy it is to manage the subscriptions for both recipes. We can’t thank the Identity Pet Nutrition enough for eliminating all the unnecessary fillers in their wonderful variety of cat food offerings.
This is it!
I have two kitties in stage 2 CKD and they are picky. A really unfun combo but this food is actually one of their favorites. I bought a sampler box and they ate everything with zero complaints or nose snubs. I read the ingredients and the phosphorus levels ( both dry and wet) and this is about as close as you can get for the recommended CKD diet without actually being on the prescription. I had labs ran recently of both my babies and my “sicker” babies values all went down with the addition of this food. Super happy I found it and took a chance.
This is it!
I have two kitties in stage 2 CKD and they are picky. A really unfun combo but this food is actually one of their favorites. I bought a sampler box and they ate everything with zero complaints or nose snubs. I read the ingredients and the phosphorus levels ( both dry and wet) and this is about as close as you can get for the recommended CKD diet without actually being on the prescription. I had labs ran recently of both my babies and my “sicker” babies values all went down with the addition of this food. Super happy I found it and took a chance.
Love this!
Love this!
Love this!
Love this!
Sample Cases
Cats do well on and like the beef, bison, pork, and quail. So glad to find clean single protein ethically sourced canned cat food!
Sample Cases
Cats do well on and like the beef, bison, pork, and quail. So glad to find clean single protein ethically sourced canned cat food!
Our boys love it!
Our boys love it!
Our boys love it!
Our boys love it!
Another Favorite
Our boys love turkey, and they really liked the Identity Quail from the sample box. This food is a win win!
Another Favorite
Our boys love turkey, and they really liked the Identity Quail from the sample box. This food is a win win!
My cat who has food allergies loves it
I have a cat who has severe food allergies and this is the only food I have found that doesn’t cause her to throw up or have gastric upset.
My cat who has food allergies loves it
I have a cat who has severe food allergies and this is the only food I have found that doesn’t cause her to throw up or have gastric upset.
The Best
Great product…great service. My Kamea loves the Identity products I give her.
The Best
Great product…great service. My Kamea loves the Identity products I give her.
Another Hit!
I was hesitant about offering our 2 cats the rabbit food, since it’s a protein they have never eaten. I was completely wrong, because they devoured it. Another case is being delivered this week, and they I’m sure will be very happy. They’re laying in front of their bowls waiting for the food to be delivered 😂
Another Hit!
I was hesitant about offering our 2 cats the rabbit food, since it’s a protein they have never eaten. I was completely wrong, because they devoured it. Another case is being delivered this week, and they I’m sure will be very happy. They’re laying in front of their bowls waiting for the food to be delivered 😂
Cats love it!
Both of our boys have food allergies, and I took a chance by ordering the sample pack. I am SO GLAD I did! They love the quail canned food, and I have another case coming this week. 2 very happy boys ❤️
Cats love it!
Both of our boys have food allergies, and I took a chance by ordering the sample pack. I am SO GLAD I did! They love the quail canned food, and I have another case coming this week. 2 very happy boys ❤️
Loved by picky cat
I have one cat who is very picky—no chicken, beef, rabbit, anything! But he loves Identity pork. He will jump on the counter while I’m plating it so he can get the first bite. I’m so happy I found this cat food!
Loved by picky cat
I have one cat who is very picky—no chicken, beef, rabbit, anything! But he loves Identity pork. He will jump on the counter while I’m plating it so he can get the first bite. I’m so happy I found this cat food!
Exceptional
Best canned cat food that all of my cats love!
Exceptional
Best canned cat food that all of my cats love!
The Picky Eater Solution
My 17 year old guy has become a picky eater with digestive issues. This is a little guy who’s had fresh frozen premium home delivered meals for the past 8 years, and sometimes sends me on a heartbreaking journey of preparing soups and stews to try to entice him to eat, not to mention meds that reduce nausea and stimulate appetite. We’ve even tried other brands of premium canned food. So when I discovered identity and found he would eat it, I was relieved I could still feed him the highest quality, human grade food that he enjoys. He especially likes the variety packs, and in all fairness, if I were a hundred years old and had been made to eat the same food my whole life, I’d probably crave some variety too!
The Picky Eater Solution
My 17 year old guy has become a picky eater with digestive issues. This is a little guy who’s had fresh frozen premium home delivered meals for the past 8 years, and sometimes sends me on a heartbreaking journey of preparing soups and stews to try to entice him to eat, not to mention meds that reduce nausea and stimulate appetite. We’ve even tried other brands of premium canned food. So when I discovered identity and found he would eat it, I was relieved I could still feed him the highest quality, human grade food that he enjoys. He especially likes the variety packs, and in all fairness, if I were a hundred years old and had been made to eat the same food my whole life, I’d probably crave some variety too!
Identity Pet Food
Both of my cats think this is pretty good stuff.
Identity Pet Food
Both of my cats think this is pretty good stuff.
So far, so good
I offered the Bison wet food to my cat last night for supper and she LOVED it. I'm so happy that she likes this great quality food.
So far, so good
I offered the Bison wet food to my cat last night for supper and she LOVED it. I'm so happy that she likes this great quality food.
My dog loves it. So
My dog loves it. So happy we found it
My dog loves it. So
My dog loves it. So happy we found it
Bison
My dog loves it! So happy we found this
Bison
My dog loves it! So happy we found this
Fast shipping.
Fast shipping.
Fast shipping.
Fast shipping.
Excellent
My cats love the chicken canned cat food. It is extremely high quality. My cats are all over 9 years old and I want them to live as long as possible.
Excellent
My cats love the chicken canned cat food. It is extremely high quality. My cats are all over 9 years old and I want them to live as long as possible.




