I love how I can try multiple protein options of Identity’s gently cooked food! My pup loves all the flavors so this is a go to.

The food is so simple to store and prepare! Limited ingredients make for a great base for a meal. This product is at a great price point as well.

Dior loves the smell and taste of the Pates! We add it as a topper to his meals and he licks the bowl clean. I love that they are 95% protein!

This food is great. My Leia loves it ! Plus it’s good for her sensitive digestion

My cats really love the food!! It's great quality food. Definitely will buy again.

This food has been helping prevent my cat from having diarrhea.

We searched and searched for a cat food that would help our cat stop throwing up, scratching and tearing her fur out. We felt bad that she was feeling bad. We finally discovered Identity. We tried the sample pack, decided on the canned wet lamb and the canned wet rabbit, and then ordered a case of each flavor. We took time to introduce the new food. After about two weeks, Lulu was eating only the canned wet lamb and she begged for it. Then we slowly introduced the canned wet rabbit, in order to give her a bit of a variety. She is happy with both. No more throwing up, constant scratching and bald spots from fur pulling. This wonderful food has changed her life and ours, too! Thank you, Identity!

Shipping was fast. Love all the flavors

The quality is great. My 3 frenchies love all the flavors!

Been using this as a topper for kibble for a long time now. Love it.

My cats love this! Not only is this my favorite brand of cat food, but it's my cats favorite food as well. The company has good integrity, the best ingredients, without any odd fillers, quick shipping & is reasonably priced.

Excellent service

My pup loves it.

Cats love

Kitties love

I have shopped premium cat food brands looking for one that meets my vet's standards and appeals to my Bengal cats' taste buds. Identity Rabbit recipe is the only brand I found that did.

I've been buying the lamb cat food for the last 6 or so months. Prior to that, I had him on a rabbit-only diet to help him with his diarrhea. He loves the lamb recipe and I love the ingredients. I also like that it's lower protein and phosphorus because he's showing signs of early kidney disease. I'd like to try some the quail and bison next, but so far he is very happy with his new food! The shipping is fast too!

When I first came across Identity pet food I opted for the small variety pack for our cat. I thought that some of the flavors were strange (Quail? Pork?), and I wasn’t fully sure she would eat them. But lo and behold, she now prefers the Identity food to what I had been feeding her. The Identity food always disappears first. Just ordered a second case today.

I wrote my review on the fresh diets - the shipping and ordering went smooth- The product arrived well packed and very frozen . I’m so happy with Identity I’ll be a customer for a very long time .

I’ve tried a lot of gently cooked diets from other Companies - yes, I was happy with them BUT! When I ordered Identity and opened that pouch I could see the very high quality food’s . My kitty Gino just goes wild over it! I love how healthy it is for him and the food is the highest quality. I also have ordered my pup some and he’s just as crazy for it! I highly recommend you trying this on your fur baby - Thank you Identity!