Im sure its more to do with me than anything else but the colour comes out much more orange than intended even with colour correcting! On the areas it does work its a gorgeous like pink though, will be buying again!!

Purchased the ritual thinking I was getting a maroon but it was very purple. Washed out almost completely after 2 washes.

I’ve always ordered from arctic fox mainly because it doesn't damage yay hair and I love how long the hair dye lasts too

Love the colors! But being I am "white" now, it doesn't hold the pigment as long as I would hope, but its still very pretty and I get lots of compliments!

Amazing quality. . . great colors. . . we love it!!

I’ve used Arctic Fox to maintain my salon colored hair for years in between appointments. Absolutely in love with Ginger Flare. Doesn’t seem to fade as fast as some colors and I haven’t noticed any bleeding on anything! 10/10

Thank you!! I love my hair

Smells amaaazing & my hair feels so healthy after colouring 😍😎

Love the colors and how long lasting they are. Very pigmented

Order was packed well

I have been using AF for years now, and recently I tried Ritual, and it's magic. I love the shade mixed with a bit of wrath; it's everything that I was looking for. You are my safe place 😍. The shipment arrived super fast. I currently live in Colombia, and it arrived in 3 days. The packaging is super secure, and everything arrived in perfect condition. Easy to order, and the selection of the tones was so easy.

I have been using Artic Fox since covid and love the product! The colors are vibrant and fun and my hair feels great after every dye!

Love all the Arctic Fox colors and how they fade. I've been colorful for years and this is my favorite brand.

Pour l'instant déçue, j'ai utilisé frosé et ça n'a pas pris sur mes cheveux. . . Je vois beaucoup de vidéos où les colorations font des tâches, des nuances différentes et c'est le cas. J'espère que les couleurs foncées prendront mieux.

Absolutely, love this brand. It's extremely easy to find what I need and order my need products on both the site and app. The rewards they offer are also a really awesome bonus. They're one of the few brands that I've seen that offer both items or a specific amount off any order (at least I believe the amount off works that way). They also have a pretty wide selection of very pretty hair dye colors to choose from. Plus, a great selection of both helpful items to use on your hair, and even a nice variety of nail colors to choose from. Some of the colors even come in both a nail polish and a hair dye!

Lovee the colorr!!!

My first time ever dying my hair myself! I used Wrath with some Ginger Flare mixed in, and a little Purple AF on the ends. Very happy with the result - fiery scarlet on top, more of a wine on the ends. Smells and feels great. Next time I'll put a drop cloth on the bathroom floor!

Always great, my whole house uses your products daily and we look fabulous! Thank you!!

The product didn't color the hair at all.

The only hair color I will ever use is Arctic Fox!! They have the best colors, always so bright & pigmented. I love Virgin Pink & Purple AF! They make such a good combo. You also can’t go wrong with a cruelty free, vegan brand! It doesn’t smell like regular dye either, it smells so good! You won’t be disappointed!