I bought a purple and a blue and mixed them together. I also didn't bleach my hair first (natural light brown) and it is best color! It also smells amazing and was very easy to apply. I also love the color it faded into.

ordering from here is always super easy, and I love how often there's something on sale. I got 2 different shades of green dye to hide my roots as I let some black box dye grow out. I definitely should have bleached because the colors are fading after 2 or 3 weeks, but they were super cute while they lasted and I've had really good luck with literally every other color I've used without bleach, so I'm not upset about it.

I followed the instructions and my hair didn’t change colour at all

Shipped well, love the color!

Girls Night, Frose and Purple AF are my just colors and love using them. I have tried different brands but have come back to Artic. What ever color you choose you know it's going to come out well. Have fun with color. . And if you don't like the turn out. . won't take to long before it washes out

In love with Aquamarine 😍 wanted to try ALL the shades of the rainbow, but found what I now label my natural hair color 🤭 Best „non“-permanent hair dye! Holds thrice as long as several other products (drug store and hair dresser supply store) I tried.

My favorite hair dye brand, but their shipping costs a full bottle sizes make online purchases extremely expensive so I wait longer in between buying. I noticed that even if you apply discounts they essentially do nothing to your total because of this. I feel bigger discounts or lower bottle prices would give me incentive to buy on the store rather than stores in person or amazon. But they do have great color options just make sure you lighten your hair or dilute color with white conditioner or white dye if you don’t want dark colors. But, still much cheaper than the salon prices so hey. Would be nice if I could collect points easier or at bigger amounts, they grow very slowly, not as fun to want to buy more. Btw, If you designed an organic shampoo coconut scented without toxic ingredients or chemicals, that was designed for keeping color in, I would regularly buy that! Or maybe I should just add the dye to my conditioner, idk. I like to see the fade colors. I have a personal mix of colors I use to make my signature color hehe.

my favorite hair dye company in the world! leaves my hair soft and smelling like grape juice:-) purple madness washes out to an indigo then royal blue; if you’re looking for a warm purple go for violet dreams <3

I’ve used arctic fox in the past for purple and pink colors and was never disappointed. This time I decided to try blue, given it’s been 7 years since I’ve used this brand. The arcane blue I ordered is not giving. It’s not very bright and doesn’t seem to take well. I used a blue from another company previously and loved the bright blue tones it gave me. I was super disappointed with the outcome of arctic fox even after 2 rounds of dying.

Vibrant colour

Hair dye did not stick, came out gray, overall bad experience. .

The hair dye was really creamy but it didn’t work that good.

Overall a very good company to get your dyes from, one of my favourites, but it took ages to get here (11 working days, it said it would only take 6-10 working days) and when I used it it barely had any effect, I did a color removing hair mask the night before, and I let it sit for about 3-6 hours (I'm not completely sure) so I really did expect it to work better than it did.

delivery took a bit longer than expected but otherwirse great. package wasn't damaged. 👍

I've tried many top brands and begged coworkers for over 20 years to do fun colors, but it wasn't until I retired and found Arctic Fox that I was finally Happy and have been ever since! ❤️

I rave about this product always

I’ve bought the hair dye twice and I have been in love ever since ❤️

Granted, I let the dye have a full 8-hr shift in my hair, but the color hasn't faded. Even with 4 H&S shampoos, this color hasn't budged. I got enough to do a full color once a month since my salon color faded in just a few washes, but I think I'll be able to push this muuuuuch further.

The colours were really pigmented and came out super vibrant at first, but phantom green faded really fast, it still looks good, but I would have preferred more staying power

Smells very nice, colour is pretty but it didn’t stick to my routs 💔