I like the dye, as always, but I hate the new packaging! The tin tubes just split at the far end. Terrible design choice.

Easy to apply Shows up on light brown hair (color ritual) Lasted around 3 weeks then my natural brown started to show again, but it kept a beautiful rosewood color. 👌 Hope one day arctic fox will be sold in french shops.

Best shampoo and conditioner! My hair has never felt so great! Highly recommend, 10/10!

I loved the color of it. I didn't realize it was goinf to come out super bright. But after the first wash it went the color I wanted. A perfect peachy color. It smells amazing. It was different from the other color I had before which was both purple colors. The texture was different but it works perfect. I was kinda scared at first but after my stylist applied the color. It was perfect. 10/10 would recommend!

I dyed my hair with the purple AF and it lasted longer than other dyes I've tried! Super conditioning it actually left my hair softer than before. 💜 Arctic Fox always treats my hair good. Love Arctic Fox . 👍

Got lots of compliments at work! Love the hair dye!

the product of was fine, my only issue is how long the shipping was. They said i would get it between 7 to 14 days but i waited almost 3 weeks. Beyond that, the dye works great

Absolutely incredible!!

I used WRATH on my virgin dark brown hair to create a beautiful cherry cola color with so much vibrancy without having to use bleach! the color went on well, is affordable, and has stayed in past 5 washes so far. the only thing i’ll say is the water won’t run clear even after your second wash but the color remains for at least a month :)

Ama

I bought the Emerald hair dye because every green dye I could find in stores around me was bright/neon and I was wanting more Emerald. I applied it three weeks ago and though it has faded a little bit with washing, the color is rich like I wanted and has stuck around well.

been using this brand for quite a while now and it doesn't disappoint. blue and purple are my go-to colours and for me they stay vibrant for so long, but it's easy enough to remove to go full red if i wanted to

one 8 oz bottle of wrath on my untreated dark brown (probably number 4) hair worked amazingly!!! beautiful red tint & very vibrant in the sun, washed probably 4-5 times by now & still peeks of red in there, love it!!

Perfect hair color for sampling colors and being able to change easily via washing them out.

The hair serum saved my fried hair after 10+ years of dying it vivid colors, it’s now as soft as before I started bleaching!!

I ordered Witch's Delight & Sterling, which I combined with a bit of Transylvania, to make the perfect color to erase the green I'd had in my hair for more than 3 months. Although it doesn't show as smoky purple as advertised, I'm not disappointed, since it worked out perfectly on my hair. I do have to say, however, that my hair was brittle and really dry after I used the AF products; I was disappointed, since they're touted as conditioning.

Ginger flare has been my go to shade ever since it dropped and I won't be changing any time soon 💥

Very beautiful colour choices. The delivery however took 2. 5 weeks instead of 6-10 days which is dissepointing. However is made up because of the beautiful colour purple. I also ordered a blue colour and it was also very beautiful but unfortunately faded fast. (sorry for my bad English, it is not my first language)

So this is just about the online shopping experience, not the products themselves. I've had trouble finding products that I know are still sold by AF. It's like they are hidden or something and I have to click on certain other products to have them suggested to me. Why aren't all the colors on the page with the colors listed? Seems like this is just a recent thing, like 2025. I love AF though. Consistent good product and customer service.

Love this color