We love Arctic Fox! 3 out of 4 of us dye our hair often and we always use AF!!

I’ve tried a lot of bleach over the years, and the Arctic Fox Blue Powder Bleach honestly impressed me. The blue pigment really helps cut down on brassiness while lifting, which made a huge difference during the awkward “orange traffic cone” stage most blondes know too well. 🧊 The formula mixed smoothly and applied evenly without becoming a dusty snowstorm all over my bathroom. I also appreciated that it stayed creamy instead of drying out halfway through processing. My hair lifted several levels in one session and gave me a much cleaner, cooler blonde than other bleach powders I’ve used. I used it with my preferred developer and found it easy to customize depending on whether I wanted stronger lift or softer brightening. It worked great for full lightening, but I could also see this being perfect for highlights or touch-ups. As always with bleach, hair condition and proper developer choice matter, but overall this felt very salon-quality at home. If your goal is icy blonde instead of buttery yellow, this tub absolutely earns a spot in the bleach cabinet.

Amazing colors, very bright but staining is not perfect though

The service is great, and shipping to Europe is not too long. It's also possible to redirect the package to a packetshop. No custom fees, too. I've never had any issues with AF shipping

Quick delivery, securely packaged, great communication with customer services too.

Love the flexibility of these colors!

Beautiful color and arrived soon.

Shipping is always fast and prices are reasonable.

The shipping was great

Love it

Artic Fox hair dye is SUPER easy to work with. I love Wrath, and their Arcane line. It's become a lot of fun dying my hair on a whim. I don't even use bleach, just dye after a simple shampoo hair wash. Takes me an hour at most? The Cold shower to rinse out the dye is a little rough though! But you kind of get used to it, honestly.

I love ordering from Arctic Fox. I always get what I want, when I want it.

Fast shipping

Awesome as always

I love arctic fox

It was a great experience

works so welllll

I highly recommend

Amazing, I have to contact them for a doubt, and they are as kind and lovely as I imagine. I loved everything!

great