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      Site reviews

      How we present the reviews
      Anonymous user
      BERNADETTE L.🇺🇸
      Verified Buyer
      5 out of 5 stars

      Amazing product. It brought my

      Amazing product. It brought my daughter hair back to life

      FEB 22, 2026
      Anonymous user
      Melany T.🇺🇸
      Verified Buyer
      5 out of 5 stars

      Great experience, no complaints

      Great experience, no complaints

      FEB 22, 2026
      Anonymous user
      Susan V.🇺🇸
      Verified Buyer
      5 out of 5 stars

      Shipping is fast and out

      Shipping is fast and out of stock items get replenished quickly. I have tried most of the products and I dare say that pattern has transformed my hair. It's so exciting to get me curls back!!

      FEB 22, 2026
      Anonymous user
      DreVon D.🇺🇸
      Verified Buyer
      4 out of 5 stars

      Everything is GREAT ! The

      Everything is GREAT ! The only complaint that I have is whenever I order my jumbettes there is always a bit of moisture or even some leakage from the bottle

      FEB 22, 2026
      Anonymous user
      Margaret S.🇺🇸
      Verified Buyer
      5 out of 5 stars

      Got my order pretty quick

      Got my order pretty quick and was very happy with the results.

      FEB 22, 2026
      Anonymous user
      JR R.🇺🇸
      Verified Buyer
      5 out of 5 stars

      Never have I had a

      Never have I had a problem with any order or shipping.

      FEB 22, 2026
      Anonymous user
      Elizabeth W.🇺🇸
      Verified Buyer
      5 out of 5 stars

      So happy I took a

      So happy I took a chance and ordered Pattern for the first time! The website is well-organized and it is easy to understand the best uses for all the products. Shipping was fast and well-packaged. Very happy and will definitely be a regular customer!

      FEB 20, 2026
      Anonymous user
      KATRINA G.🇺🇸
      Verified Buyer
      5 out of 5 stars

      Satisfied.

      Satisfied.

      FEB 20, 2026
      Anonymous user
      Charlene M.🇺🇸
      Verified Buyer
      5 out of 5 stars

      Love it ! I am

      Love it ! I am officially addicted to Pattern

      FEB 19, 2026
      Anonymous user
      Milcah F.🇺🇸
      Verified Buyer
      5 out of 5 stars

      I tried PATTERN for the

      I tried PATTERN for the first time by purchasing a large Leave in conditioner, Breakage Hair Mask, and the Palo Santo Styling Cream because I couldn't get my hands on a previous brand that I thought would be my Holy Grail! I also chose the Intensive Conditioner as the sample with order. WOW, WOW, WOW!! I have never seen curls and coils in my hair to that extent before. EVER!!! Needless to say, I doubled back and purchased pretty much every other product PATTERN offers, plus styling tools. I am very happy with all the tools and products I purchased, and am excited to see where the products take my hair!

      FEB 19, 2026
      Anonymous user
      Oscar B.🇩🇴
      Verified Buyer
      5 out of 5 stars

      I’ve tried countless hair products,

      I’ve tried countless hair products, but this leave-in conditioner has officially earned a permanent spot in my routine. If you’re on the fence about adding an extra step to your hair care, this is the one that makes it all worth it.

      FEB 17, 2026
      Anonymous user
      Margo W.🇺🇸
      Verified Buyer
      5 out of 5 stars

      Fast shipping

      Fast shipping

      FEB 17, 2026
      Anonymous user
      Phyllis W.🇺🇸
      Verified Buyer
      5 out of 5 stars

      You made the replacement process

      You made the replacement process (shipping spillage) a breeze. Thanks🦋

      FEB 16, 2026
      Anonymous user
      Donna s.🇺🇸
      Verified Buyer
      2 out of 5 stars

      Supporting a black owned brand

      Supporting a black owned brand nowadays is pivotal for me BUT Patterns delivery time is too long. It took 2 weeks from order to actual delivery, which is too long of a delivery time in 2026! Strongly suggest using USPS or Fedex from beginning to end to get better shipment times that would provide your product to the customer sooner. DHL took so long just to handoff the product to USPS. this timeframe discouraged me from thinking about additional orders.

      FEB 15, 2026
      Anonymous user
      Angela Z.🇺🇸
      Verified Buyer
      5 out of 5 stars

      Hydration shampoo has helped with

      Hydration shampoo has helped with the dryness of my scalp in the cold weather. My curls are also the softest they have ever been!

      FEB 15, 2026
      Anonymous user
      Vera T.🇺🇸
      Verified Buyer
      5 out of 5 stars

      Great

      Great

      FEB 15, 2026
      Anonymous user
      Ellen D.🇺🇸
      Verified Buyer
      5 out of 5 stars

      First time using this second

      First time using this second day it really look good on my natural curls

      FEB 15, 2026
      Anonymous user
      Kiana M.🇺🇸
      Verified Buyer
      5 out of 5 stars

      Love PATTERN & Tracee!

      Love PATTERN & Tracee!

      FEB 14, 2026
      Anonymous user
      Blessing N.🇺🇸
      Verified Buyer
      5 out of 5 stars

      My supervisor recommended this brand

      My supervisor recommended this brand to me many, many months ago. However, it took me quite a while before I made a purchase because I was so skeptical of the reviews and the price. When Black Friday rolled around, I decided to go for it and bought the Palo Santo set. I've been using it for two months now and the results have been so jaw dropping, I was moved to tears the first time I noticed. I'm Nigerian and my hair is the kind of 4c (thick, coarse, ungovernable) hair that often feels like a Brillo pad. I've started seeing something I NEVER in all my life imagined was possible for my hair--definition. The scream that I scrumpt the first time I spied not one, not two, but a handful of curls/coils, was probably heard by the Lord Himself. For the first time in my life, I'm enjoying my hair—I'm looking forward to wash, co-wash days, and twist out days because doing my hair is no longer a chore, but a fun self-care routine. My hair no longer feels like digging through a forest of knives and I'm seeing growth and volume that hundreds of products have promised but never delivered. The change has been so noticeable by friends and family alike. I'm so grateful to this brand for rejuvenating my hair. Tracee Ellis Ross and the team behind Pattern is out here performing miracles y'all! The cost is well worth it.

      FEB 14, 2026
      Anonymous user
      Fabian G.🇺🇸
      Verified Buyer
      5 out of 5 stars

      Wonderful Job, I love the

      Wonderful Job, I love the sample sizes

      FEB 14, 2026
      12345

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      Pattern Beauty logo

      Pattern Beauty

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      Visit online store
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      4.7
      4.7 out of 5 stars
      Based on 46472 reviews
      5
      38599
      4
      3934
      3
      1701
      2
      770
      1
      1468
      Ratings distribution data table
      StarsCount
      538599
      43934
      31701
      2770
      11468
      Total46472