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      Site reviews

      How we present the reviews
      Anonymous user
      Lorenz R.
      Verified Buyer
      5 out of 5 stars

      10/10 hair is healthy with

      10/10 hair is healthy with no bleach whatsoever

      JUL 5, 2026
      Anonymous user
      whitney s.🇺🇸
      Verified Buyer
      5 out of 5 stars

      Already purchased my next kit.

      Already purchased my next kit. So obsessed

      JUL 2, 2026
      Anonymous user
      Jenny R.
      Verified Buyer
      5 out of 5 stars

      Fast shipping! Great communication!

      Fast shipping! Great communication!

      JUN 30, 2026
      Anonymous user
      Aviyana Z.
      Verified Buyer
      2 out of 5 stars

      my hair didn’t turn out

      my hair didn’t turn out the color i needed at all. it was very bad and i left the hair dye in way longer then needed and it was still bad.

      JUN 29, 2026
      Anonymous user
      Evangeline J.🇺🇸
      Verified Buyer
      5 out of 5 stars

      Shipping wasn’t too long, great

      Shipping wasn’t too long, great service, really good product.

      JUN 23, 2026
      Anonymous user
      Emily H.🇺🇸
      Verified Buyer
      5 out of 5 stars

      Shipping was quick and arrived

      Shipping was quick and arrived on expected day

      JUN 20, 2026
      Anonymous user
      dallas J.🇺🇸
      Verified Buyer
      5 out of 5 stars

      Amazing

      Amazing

      JUN 19, 2026
      Anonymous user
      Marliz N.🇺🇸
      Verified Buyer
      2 out of 5 stars

      Lots of product in one

      Lots of product in one box. Unfortunately product just didn’t stick to my hair even doing two boxes a day after each other and leaving it in for longer time. I have lighter brown hair so was hoping it was gonna look like how it does on tik tok. Nice product just maybe not as no bleach as they state.

      MAY 18, 2026
      Anonymous user
      Sam G.🇺🇸
      Verified Buyer
      5 out of 5 stars

      Fast shipping, great product

      Fast shipping, great product

      APR 18, 2026
      Anonymous user
      Ada M.🇺🇸
      Verified Buyer
      4 out of 5 stars

      it lightened my hair but

      it lightened my hair but the color was orange and a bit odd so i put the big pink over it and it was ok but they both faded in 4 washes

      APR 7, 2026
      Anonymous user
      Madelyn F.🇺🇸
      Verified Buyer
      5 out of 5 stars

      shipped quickly, so vibrant and

      shipped quickly, so vibrant and pretty

      MAR 27, 2026
      Anonymous user
      Jane V.🇺🇸
      Verified Buyer
      5 out of 5 stars

      Fast and easy

      Fast and easy

      MAR 19, 2026
      Anonymous user
      Jazmely D.🇩🇴
      Verified Buyer
      5 out of 5 stars

      I loved it, it lightened

      I loved it, it lightened more than what I was expecting and one bottle was enough to cover the section of hair that I wanted to dye. My hair doesn't not feel damaged at all and I didn't even have to worry about staining.

      MAR 5, 2026
      Anonymous user
      Kaitlyn D.🇺🇸
      Verified Buyer
      5 out of 5 stars

      .

      .

      MAR 3, 2026
      Anonymous user
      Simone D.🇺🇸
      Verified Buyer
      5 out of 5 stars

      It showed up super well

      It showed up super well on my dark hair! I’m happy I found a dye that I don’t need to use bleach for! I would definitely use it again

      MAR 2, 2026
      Anonymous user
      Isabella C.🇺🇸
      Verified Buyer
      5 out of 5 stars

      I love this product. Will

      I love this product. Will be buying again

      FEB 26, 2026
      Anonymous user
      Lauren R.🇺🇸
      Verified Buyer
      3 out of 5 stars

      Worked really well, but faded

      Worked really well, but faded from roots pretty quickly. Did it about a week ago and top is still mostly vibrant with roots almost completely drained. Will buy again but need to figure out how to stop roots from draining.

      FEB 24, 2026
      Anonymous user
      Andi B.🇺🇸
      Verified Buyer
      5 out of 5 stars

      Awesome color and hair stayed

      Awesome color and hair stayed healthy! Definitely recommend.

      FEB 21, 2026
      Anonymous user
      Patrece A.🇺🇸
      Verified Buyer
      5 out of 5 stars

      my hair turned out just

      my hair turned out just how I wanted it

      FEB 21, 2026
      Anonymous user
      Azza A.🇺🇸
      Verified Buyer
      2 out of 5 stars

      I personally regret using it

      I personally regret using it as it didnt lighten at all

      FEB 21, 2026
      12345

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      Based on 5756 reviews
      5
      4135
      4
      766
      3
      338
      2
      260
      1
      257
      Ratings distribution data table
      StarsCount
      54135
      4766
      3338
      2260
      1257
      Total5756