order was shipped and arrived on time, tracking was great and everything that was ordered came as expected.

Love this stuff!! Tastes GREAT, works great, fluoride free!! and protects your teeth!

Great customer service. They shipped the wrong flavour and then sent us 2 new tubes for free!

Not embarrassed to smile anymore I noticed my daughters bright white teeth on a visit home and commented about it. Then I noticed the toothpaste she was using. I asked her about it, so I thought I would try it as most whitening toothpastes leave me with a burning sensation in my month and sometimes canker sour in my month from use. I was happily surprised when I purchased my own tub of Before Whitening that it didn't cause these issues in my month and it removed that yellow Ombre look that I had on my teeth. I am now a loyal customer of Before toothpaste and will continue to be. Thanks for making such a wonderful product!

Super fast shipping, and really clear shipping experience online that helped me zoom in on what I wanted to try first.

Fast shipping and quick, personable response from the Before team.

I love this product. It leave me feeling fresh and happy.

Before is a great new toothpaste. I bought the Orignal toothpaste, and it is gentler than other brands on my sensitive mouth. I like the packaging too because it allows me to just use a tiny amount. It's sort of an old school feel that just makes sense. It's my go to brand for natural feeling toothpaste.

I’ve recently discovered this company and love what they stand for! Anxious to try their lemon-coconut fluoride-free toothpaste, what an original flavour! The Supermint wity or without fluoride, definitely sounds refreshing, …love the bamboo toothbrush as well!

Although I have never tried these products, I do have friends who have and they love them! I plan on ordering soon.

Tried the lemon coconut toothpaste last night pretty good has a nice lemon taste not too strong.

I purchased the lemon coconut flavoured toothpaste and at first I didn't think I'd like the flavour much or if it would leave my mouth feeling fresh. I was pleasantly surprised, it tastes like a lemon coconut flavoured dessert but with a minty aftertaste. I love how fresh my breath feels afterwards. I have yet to see if it works to whiten teeth since I just started using it but I am very happy to say the least with this brand. It's a little more expensive than the other toothpastes but definitely worth the money. I also love that it is fluoride free.

I love this new toothpaste! It literally made my teeth squeeky clean. And the mint? It made my mouth feel like fresh snow sparkling in the sunlight. The only disappointment was that Whole Foods only had the travel size in the Whitening SuperMint, and none of the n-HA Whitening Toothpaste that I intended to buy after researching.

What a concept to have a tube of toothpaste so aesthetic you wouldn't mind leaving it out on your counter. So excited to try!

Literally the best toothpaste out there !!

Looking to up your oral hygiene game? This toothpaste was made for you. Unique flavors and fluoride-free made it an easy choice for me.

I am a devouted Before fan! I recently tried the lemon flavoured and it is UNREAL! I love this product so much. Highly recommend trying them!

I have tried only one of their products before but it was good enough to make me want to try more. Good stuff!

I’ve heard such great things about before toothpaste! Looking forward to trying it!

Id love to try the Lemon Coconut fluoride toothpaste. I feel it would be like eating pie. Lol