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Yotpo

Be the marketer you can be

Explore

  • Search
  • Brands A-Z

Company

  • How it works
  • About Yotpo

Resources

  • Blog
  • Shopify Reviews App
  • Review Calculator

Support

  • Contact Support
  • Help Center
  • Connect with an Agency
  • Accessibility Statement
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  • API Changelog
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Site reviews

Anonymous user
taylor m.🇺🇸
Verified Buyer
NOV 20, 2025
5 out of 5 stars

WRATH on dark brown hair worked great!

I used WRATH on my virgin dark brown hair to create a beautiful cherry cola color with so much vibrancy without having to use bleach! the color went on well, is affordable, and has stayed in past 5 washes so far. the only thing i’ll say is the water won’t run clear even after your second wash but the color remains for at least a month :)

Anonymous user
taylor m.🇺🇸
Verified Buyer
5 out of 5 stars

WRATH on dark brown hair worked great!

I used WRATH on my virgin dark brown hair to create a beautiful cherry cola color with so much vibrancy without having to use bleach! the color went on well, is affordable, and has stayed in past 5 washes so far. the only thing i’ll say is the water won’t run clear even after your second wash but the color remains for at least a month :)

NOV 20, 2025
Anonymous user
Melissa S.🇺🇸
Verified Buyer
NOV 18, 2025
5 out of 5 stars

Ama

Ama

Anonymous user
Melissa S.🇺🇸
Verified Buyer
5 out of 5 stars

Ama

Ama

NOV 18, 2025
Anonymous user
Angela J.🇺🇸
Verified Buyer
NOV 17, 2025
5 out of 5 stars

Dark Green Delight

I bought the Emerald hair dye because every green dye I could find in stores around me was bright/neon and I was wanting more Emerald. I applied it three weeks ago and though it has faded a little bit with washing, the color is rich like I wanted and has stuck around well.

Anonymous user
Angela J.🇺🇸
Verified Buyer
5 out of 5 stars

Dark Green Delight

I bought the Emerald hair dye because every green dye I could find in stores around me was bright/neon and I was wanting more Emerald. I applied it three weeks ago and though it has faded a little bit with washing, the color is rich like I wanted and has stuck around well.

NOV 17, 2025
Anonymous user
Azeka N.🇳🇱
Verified Buyer
NOV 16, 2025
5 out of 5 stars

love arctic fox

been using this brand for quite a while now and it doesn't disappoint. blue and purple are my go-to colours and for me they stay vibrant for so long, but it's easy enough to remove to go full red if i wanted to

Anonymous user
Azeka N.🇳🇱
Verified Buyer
5 out of 5 stars

love arctic fox

been using this brand for quite a while now and it doesn't disappoint. blue and purple are my go-to colours and for me they stay vibrant for so long, but it's easy enough to remove to go full red if i wanted to

NOV 16, 2025
Anonymous user
Jacqueline G.🇺🇸
Verified Buyer
OCT 29, 2025
2 out of 5 stars

Arcane Jinx was Massive Dissapointment

Followed the directions precisely and it still washed out within a week. This is not the experience we have had in the past so maybe it is just the special color.

Anonymous user
Jacqueline G.🇺🇸
Verified Buyer
2 out of 5 stars

Arcane Jinx was Massive Dissapointment

Followed the directions precisely and it still washed out within a week. This is not the experience we have had in the past so maybe it is just the special color.

OCT 29, 2025
Anonymous user
Kelly V.🇺🇸
Verified Buyer
OCT 29, 2025
5 out of 5 stars

I loved the scent of

I loved the scent of it and the color turned out amazing

Anonymous user
Kelly V.🇺🇸
Verified Buyer
5 out of 5 stars

I loved the scent of

I loved the scent of it and the color turned out amazing

OCT 29, 2025
Anonymous user
Theresa H.🇺🇸
Verified Buyer
OCT 28, 2025
5 out of 5 stars

bleach please

It does such a great job at bleaching my hair without damaging it, and it smells good, not nasty like some others I have used

Anonymous user
Theresa H.🇺🇸
Verified Buyer
5 out of 5 stars

bleach please

It does such a great job at bleaching my hair without damaging it, and it smells good, not nasty like some others I have used

OCT 28, 2025
Anonymous user
Alex K.🇺🇸
Verified Buyer
OCT 27, 2025
3 out of 5 stars

Okay hair dye, better for bleached hair

The permanent hair dye left the hair fairly quickly, within a few days, especially the natural hair that hadn't been bleached. The colors were pretty, I just wished they'd stayed.

Anonymous user
Alex K.🇺🇸
Verified Buyer
3 out of 5 stars

Okay hair dye, better for bleached hair

The permanent hair dye left the hair fairly quickly, within a few days, especially the natural hair that hadn't been bleached. The colors were pretty, I just wished they'd stayed.

OCT 27, 2025
Anonymous user
océane l.🇨🇦
Verified Buyer
Incentivized review
OCT 27, 2025
3 out of 5 stars

Not the expected color

I was excited for this new color, according to the image i was expecting a deep dusty purple. What i got was a verry patchy blueish color. It's almost as if the color didn't stick to the hair. Not an ugly color, just not what i was expecting

Anonymous user
océane l.🇨🇦
Verified Buyer
Incentivized review
3 out of 5 stars

Not the expected color

I was excited for this new color, according to the image i was expecting a deep dusty purple. What i got was a verry patchy blueish color. It's almost as if the color didn't stick to the hair. Not an ugly color, just not what i was expecting

OCT 27, 2025
Anonymous user
Anne O.🇺🇸
Verified Buyer
OCT 27, 2025
5 out of 5 stars

Head Turner!

Fab for a cover up and even better for my NEW FAV color! I mixed 3 colors together and was so so happy with how it turned out! And it turns heads! I've never gotten this many compliments.

Anonymous user
Anne O.🇺🇸
Verified Buyer
5 out of 5 stars

Head Turner!

Fab for a cover up and even better for my NEW FAV color! I mixed 3 colors together and was so so happy with how it turned out! And it turns heads! I've never gotten this many compliments.

OCT 27, 2025
Anonymous user
Ebelia R.🇺🇸
Verified Buyer
OCT 24, 2025
5 out of 5 stars

Simply perfect!

Simply perfect!

Anonymous user
Ebelia R.🇺🇸
Verified Buyer
5 out of 5 stars

Simply perfect!

Simply perfect!

OCT 24, 2025
Anonymous user
Coral T.🇮🇱
Verified Buyer
Incentivized review
OCT 24, 2025
5 out of 5 stars

Looks great

Looks great

Anonymous user
Coral T.🇮🇱
Verified Buyer
Incentivized review
5 out of 5 stars

Looks great

Looks great

OCT 24, 2025
Anonymous user
Krista H.🇫🇮
Verified Buyer
OCT 21, 2025
5 out of 5 stars

So good!

My hair feels and looks so good after many months.

Anonymous user
Krista H.🇫🇮
Verified Buyer
5 out of 5 stars

So good!

My hair feels and looks so good after many months.

OCT 21, 2025
Anonymous user
Brooke M.🇺🇸
Verified Buyer
Incentivized review
OCT 20, 2025
3 out of 5 stars

Good hair dye for bold colors

Some Artic fox pigments are better than others. Would not recommend the pastels. Formula could be creamier for better application. I've had great success with Ginger Flare and Blue Jean Baby so far!

Anonymous user
Brooke M.🇺🇸
Verified Buyer
Incentivized review
3 out of 5 stars

Good hair dye for bold colors

Some Artic fox pigments are better than others. Would not recommend the pastels. Formula could be creamier for better application. I've had great success with Ginger Flare and Blue Jean Baby so far!

OCT 20, 2025
Anonymous user
Lea-Marie T.🇩🇪
Verified Buyer
OCT 20, 2025
5 out of 5 stars

Meine Bestellung

Die Produkte kamen vollständig und unbeschädigt an. Und das ziemlich schnell. Die produkte haben zwar einen eigenen duft (so wie jedes Haarprodult) aber einen sehr gute pikmentierung und farb halt.

Anonymous user
Lea-Marie T.🇩🇪
Verified Buyer
5 out of 5 stars

Meine Bestellung

Die Produkte kamen vollständig und unbeschädigt an. Und das ziemlich schnell. Die produkte haben zwar einen eigenen duft (so wie jedes Haarprodult) aber einen sehr gute pikmentierung und farb halt.

OCT 20, 2025
Anonymous user
Joanna O.🇵🇱
Verified Buyer
Incentivized review
OCT 19, 2025
5 out of 5 stars

Perfect purple

I love those colors. They are strong and pretty easy to use. 😍

Anonymous user
Joanna O.🇵🇱
Verified Buyer
Incentivized review
5 out of 5 stars

Perfect purple

I love those colors. They are strong and pretty easy to use. 😍

OCT 19, 2025
Anonymous user
Tawnie F.🇺🇸
Verified Buyer
Incentivized review
OCT 19, 2025
5 out of 5 stars

Always perfect

I've been using AF for years and have only been disappointed once. My hair is long (falls just past the small of my back) and I only need one box of Bleach, Please! for my whole head. The mixing bowls they offer are a bit small (one bowl can't fit the whole bleach mixture) but they get the job done and are super easy to clean!! I usually have at least six shades of dye under my sink at any given time so I can change whenever I choose. Transylvania is a gorgeous fade, but make sure you're ready to scrub the shower after the first few washes!! I just did an ombre blend of Transylvania to a mixture of Transylvania, Space Cowgirl, Aquamarine, and a nice big dose of Phantom Green for my wedding and it looked AMAZING.

Anonymous user
Tawnie F.🇺🇸
Verified Buyer
Incentivized review
5 out of 5 stars

Always perfect

I've been using AF for years and have only been disappointed once. My hair is long (falls just past the small of my back) and I only need one box of Bleach, Please! for my whole head. The mixing bowls they offer are a bit small (one bowl can't fit the whole bleach mixture) but they get the job done and are super easy to clean!! I usually have at least six shades of dye under my sink at any given time so I can change whenever I choose. Transylvania is a gorgeous fade, but make sure you're ready to scrub the shower after the first few washes!! I just did an ombre blend of Transylvania to a mixture of Transylvania, Space Cowgirl, Aquamarine, and a nice big dose of Phantom Green for my wedding and it looked AMAZING.

OCT 19, 2025
Anonymous user
Alissa S.🇳🇱
Verified Buyer
OCT 15, 2025
5 out of 5 stars

Great color, great smell

Smells good, easy to use, leaves my hair feeling soft

Anonymous user
Alissa S.🇳🇱
Verified Buyer
5 out of 5 stars

Great color, great smell

Smells good, easy to use, leaves my hair feeling soft

OCT 15, 2025
Anonymous user
Kat E.🇺🇸
Verified Buyer
OCT 14, 2025
3 out of 5 stars

Quality & size went down, but price keeps going up???

I absolutely love arctic fox brand hair dye! I prefer this over other brands. But, the prices keep going up and now the largest amount you can get in one of these new tubes is only 5. 6 oz instead 8 oz like the old large bottles? Almost $20 for 5oz that will fade quick is a bit much. Fades way faster than the dye did a few years ago, almost like they water it down. Unless the quality gets better and the price goes down, I may have to look for a different dye brand. . .

Anonymous user
Kat E.🇺🇸
Verified Buyer
3 out of 5 stars

Quality & size went down, but price keeps going up???

I absolutely love arctic fox brand hair dye! I prefer this over other brands. But, the prices keep going up and now the largest amount you can get in one of these new tubes is only 5. 6 oz instead 8 oz like the old large bottles? Almost $20 for 5oz that will fade quick is a bit much. Fades way faster than the dye did a few years ago, almost like they water it down. Unless the quality gets better and the price goes down, I may have to look for a different dye brand. . .

OCT 14, 2025
Anonymous user
Nyx F.🇦🇺
Verified Buyer
OCT 14, 2025
4 out of 5 stars

App/website review ❤️

It's a really great website and app. I can find every item i want really easily, and I love how they separate each dye into collections of its colours. Only thing for me is that the app doesn't have nearly as much of the items the website has, and both dont have a review button or anything for me to write my own reviews whenever I need to, and the app doesn't always update automatically and I cant do it myself either. Overall, though, it's a very useful app and I glad they track my parcels.

Anonymous user
Nyx F.🇦🇺
Verified Buyer
4 out of 5 stars

App/website review ❤️

It's a really great website and app. I can find every item i want really easily, and I love how they separate each dye into collections of its colours. Only thing for me is that the app doesn't have nearly as much of the items the website has, and both dont have a review button or anything for me to write my own reviews whenever I need to, and the app doesn't always update automatically and I cant do it myself either. Overall, though, it's a very useful app and I glad they track my parcels.

OCT 14, 2025
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https://arctic-fox.myshopify.com logo

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No description available

4.5|24821 Reviews
Visit online store
https://arctic-fox.myshopify.com logo

https://arctic-fox.myshopify.com

No description available

4.5|24821 Reviews
Visit online store
4.5
4.5 out of 5 stars
Based on 24821 reviews
5
19340
4
2492
3
1196
Ratings distribution data table
StarsCount
519340
42492
31196
2778
11015
Total24821
2
778
1
1015