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Yotpo

Be the marketer you can be

Explore

  • Search
  • Brands A-Z

Company

  • How it works
  • About Yotpo

Resources

  • Blog
  • Shopify Reviews App
  • Review Calculator

Support

  • Contact Support
  • Help Center
  • Connect with an Agency
  • Accessibility Statement
  • API Documentation
  • API Changelog
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Site reviews

Anonymous user
Hilda L.🇺🇸
SEP 3, 2025
5 out of 5 stars

This custom foundation blend

This custom foundation blend matches my skin tone much better than the one last year. Custom blended recommended if your skin tone is between standard ones.

Anonymous user
Hilda L.🇺🇸
5 out of 5 stars

This custom foundation blend

This custom foundation blend matches my skin tone much better than the one last year. Custom blended recommended if your skin tone is between standard ones.

SEP 3, 2025
Anonymous user
Hilda L.🇺🇸
Verified Buyer
SEP 3, 2025
4 out of 5 stars

Custom foundation blend is special!

Puzzle Makeup Team is very friendly & personable although I would like to visit the store in Walnut Creek. Does this store exist because the listed address on Bonanza Street is a financial building. Shopping online is simple but depends on your choices/judgments on color shades.

Anonymous user
Hilda L.🇺🇸
Verified Buyer
4 out of 5 stars

Custom foundation blend is special!

Puzzle Makeup Team is very friendly & personable although I would like to visit the store in Walnut Creek. Does this store exist because the listed address on Bonanza Street is a financial building. Shopping online is simple but depends on your choices/judgments on color shades.

SEP 3, 2025
Anonymous user
Cathy J.🇺🇸
Verified Buyer
FEB 16, 2025
5 out of 5 stars

Did not last

No problem with my shopping experience, just did not like the product.

Anonymous user
Cathy J.🇺🇸
Verified Buyer
5 out of 5 stars

Did not last

No problem with my shopping experience, just did not like the product.

FEB 16, 2025
Anonymous user
Mojy🇺🇸
FEB 12, 2025
5 out of 5 stars

I’ve been using this

I’ve been using this foundation for six months, and I love it! It looks so natural and feels incredibly soft. The pigmentation blends seamlessly with your skin tone.

Anonymous user
Mojy🇺🇸
5 out of 5 stars

I’ve been using this

I’ve been using this foundation for six months, and I love it! It looks so natural and feels incredibly soft. The pigmentation blends seamlessly with your skin tone.

FEB 12, 2025
Anonymous user
Annette🇺🇸
OCT 28, 2022
5 out of 5 stars

Bright, Fresh & Youthful !

I've worn the same high-end department store foundation for years. I had no problem with it, but Avital convinced me to try her line that was made organic and cruelty free I thought I would give it a try. I'm not a fan of the """"mineral make up"""" that was popular for awhile. I found it too drying and dull on my skin. Puzzle foundation is amazingly light, creamy, and gives a beautiful luminescence to the skin. She will mix it up just for you and can match it exactly to your skin tone. Pretty packaging and you can re-use your bottle so no waste. Love it ! I won't go back.

Anonymous user
Annette🇺🇸
5 out of 5 stars

Bright, Fresh & Youthful !

I've worn the same high-end department store foundation for years. I had no problem with it, but Avital convinced me to try her line that was made organic and cruelty free I thought I would give it a try. I'm not a fan of the """"mineral make up"""" that was popular for awhile. I found it too drying and dull on my skin. Puzzle foundation is amazingly light, creamy, and gives a beautiful luminescence to the skin. She will mix it up just for you and can match it exactly to your skin tone. Pretty packaging and you can re-use your bottle so no waste. Love it ! I won't go back.

OCT 28, 2022
Anonymous user
Anji🇺🇸
AUG 19, 2022
5 out of 5 stars

Feels like wearing nothing

I was lucky enough to meet Avital at a pop-up and she custom blended a foundation on the spot for me! It is amazing. I rarely wear foundation because I don't like the heavy feel but Puzzle Foundation feels like you're wearing nothing and you look great. Thank you for all of the application tips too! Love it! This will be my go to foundation from now on.

Anonymous user
Anji🇺🇸
5 out of 5 stars

Feels like wearing nothing

I was lucky enough to meet Avital at a pop-up and she custom blended a foundation on the spot for me! It is amazing. I rarely wear foundation because I don't like the heavy feel but Puzzle Foundation feels like you're wearing nothing and you look great. Thank you for all of the application tips too! Love it! This will be my go to foundation from now on.

AUG 19, 2022
Anonymous user
Susan H.🇺🇸
JUN 30, 2022
5 out of 5 stars

Custom Blend Foundation is the best!

I have used Puzzle MakeUp's Custom Blend Foundation for years and it is the best! The expert tone matching erases my red undertones, and I appreciate the additional sunscreen. Give it a try, you will love it!

Anonymous user
Susan H.🇺🇸
5 out of 5 stars

Custom Blend Foundation is the best!

I have used Puzzle MakeUp's Custom Blend Foundation for years and it is the best! The expert tone matching erases my red undertones, and I appreciate the additional sunscreen. Give it a try, you will love it!

JUN 30, 2022
Anonymous user
EM🇺🇸
APR 7, 2021
5 out of 5 stars

CULT PRODUCT ALERT!!

Okay, I was a little trepidatious when the website claimed you could send in a photo and they would match your foundation perfectly. Then my foundation arrived. . . and it was a dream come true! Literally a perfect match to my skin! The formula is soft and goes on like silk on the skin and wears all day long! You can also request to have SPF put in your foundation so you don't have to worry about that part of your routine anymore. I'll be sending my photo seasonally now so I can get my custom foundation all year long. Glad I took a chance!!

Anonymous user
EM🇺🇸
5 out of 5 stars

CULT PRODUCT ALERT!!

Okay, I was a little trepidatious when the website claimed you could send in a photo and they would match your foundation perfectly. Then my foundation arrived. . . and it was a dream come true! Literally a perfect match to my skin! The formula is soft and goes on like silk on the skin and wears all day long! You can also request to have SPF put in your foundation so you don't have to worry about that part of your routine anymore. I'll be sending my photo seasonally now so I can get my custom foundation all year long. Glad I took a chance!!

APR 7, 2021
Anonymous user
Aviva🇺🇸
APR 1, 2021
5 out of 5 stars

Amazing organic foundation!

I absolutely agree with the previous reviewers - Avital's custom-mixed foundation is amazing! It is blended to match perfectly with your unique skin tone, it provides great coverage, and, upon request, SPF 30 can be added for UV protection. Since my skin is acne-prone I also really appreciate that the foundation is non-toxic, oil-free, and noncomedogenic so it doesn't cause breakouts or any kind of irritation to my skin. I highly recommend it!

Anonymous user
Aviva🇺🇸
5 out of 5 stars

Amazing organic foundation!

I absolutely agree with the previous reviewers - Avital's custom-mixed foundation is amazing! It is blended to match perfectly with your unique skin tone, it provides great coverage, and, upon request, SPF 30 can be added for UV protection. Since my skin is acne-prone I also really appreciate that the foundation is non-toxic, oil-free, and noncomedogenic so it doesn't cause breakouts or any kind of irritation to my skin. I highly recommend it!

APR 1, 2021
Anonymous user
Susan H.🇺🇸
NOV 19, 2020
5 out of 5 stars

Perfect custom foundation!

I'm an outdoors type of woman, very active and not into heavy makeup. I have a lot of red undertones and have tried all sorts of foundations from department stores and Sephora trying to find a light foundation to even out my skin. Then I found Avital and Puzzle Makeup! Avital mixes my foundation exactly to fit my skin color, adds blue tones to counteract my redness and sunscreen since I wear it daily. It's perfect! I have since moved out of California and Avital simply mails me a new batch when I need it. I highly recommend making a consultation appointment with Avital and letting her work her magic on you, too. You'll love your look!

Anonymous user
Susan H.🇺🇸
5 out of 5 stars

Perfect custom foundation!

I'm an outdoors type of woman, very active and not into heavy makeup. I have a lot of red undertones and have tried all sorts of foundations from department stores and Sephora trying to find a light foundation to even out my skin. Then I found Avital and Puzzle Makeup! Avital mixes my foundation exactly to fit my skin color, adds blue tones to counteract my redness and sunscreen since I wear it daily. It's perfect! I have since moved out of California and Avital simply mails me a new batch when I need it. I highly recommend making a consultation appointment with Avital and letting her work her magic on you, too. You'll love your look!

NOV 19, 2020
Anonymous user
Linda🇺🇸
SEP 16, 2020
5 out of 5 stars

Best foundation I have ever had

I love Avital's foundation. I have tried for years to find the right match with sunblock. But, Avital hit spot on. I highly recommend Avital. She is the best!

Anonymous user
Linda🇺🇸
5 out of 5 stars

Best foundation I have ever had

I love Avital's foundation. I have tried for years to find the right match with sunblock. But, Avital hit spot on. I highly recommend Avital. She is the best!

SEP 16, 2020
Anonymous user
Austin S.🇺🇸
APR 22, 2020
5 out of 5 stars

LOVE this organic foundation!

Avital's custom blend foundation is as good as it gets! It's organic and free from all of the harmful chemicals that are found in so many other makeup products, and she matches it perfectly to your skin! She can add sunscreen upon request, it goes on super silky and smooth, and it gives you a great layer of coverage without looking too heavy or thick. The perfect option for someone who wants coverage without looking like they've got heavy makeup on!

Anonymous user
Austin S.🇺🇸
5 out of 5 stars

LOVE this organic foundation!

Avital's custom blend foundation is as good as it gets! It's organic and free from all of the harmful chemicals that are found in so many other makeup products, and she matches it perfectly to your skin! She can add sunscreen upon request, it goes on super silky and smooth, and it gives you a great layer of coverage without looking too heavy or thick. The perfect option for someone who wants coverage without looking like they've got heavy makeup on!

APR 22, 2020
Anonymous user
Christian🇺🇸
APR 3, 2020
5 out of 5 stars

Awesome Foundation That's Good for Your Skin

This foundation is amazing. It's tailored specifically for my acne-prone skin with organic ingredients and it's the perfect match for my skintone. Definitely will be buying again!

Anonymous user
Christian🇺🇸
5 out of 5 stars

Awesome Foundation That's Good for Your Skin

This foundation is amazing. It's tailored specifically for my acne-prone skin with organic ingredients and it's the perfect match for my skintone. Definitely will be buying again!

APR 3, 2020
Anonymous user
Miriam🇺🇸
NOV 20, 2019
5 out of 5 stars

Lover of everything natural that works :)

I tried this makeup about 2 years ago and have never used anything since. Prior to Puzzle, I was a fan of Channel and had also experimented with other high-end foundations. When my skin was younger it was way more forgiving:) I just love this product for the perfect coverage (which can be customized) and no irritations. I also try as much as possible to use and eat organic. Puzzle makeup as I understand comes as close to perfect among cosmetics : ) IMO - what's not to love about it? Customized color and coverage with """"clean"""" ingredients at a great price point. Hope you give this a try . I think you will not be disappointed:)

Anonymous user
Miriam🇺🇸
5 out of 5 stars

Lover of everything natural that works :)

I tried this makeup about 2 years ago and have never used anything since. Prior to Puzzle, I was a fan of Channel and had also experimented with other high-end foundations. When my skin was younger it was way more forgiving:) I just love this product for the perfect coverage (which can be customized) and no irritations. I also try as much as possible to use and eat organic. Puzzle makeup as I understand comes as close to perfect among cosmetics : ) IMO - what's not to love about it? Customized color and coverage with """"clean"""" ingredients at a great price point. Hope you give this a try . I think you will not be disappointed:)

NOV 20, 2019
Anonymous user
Hilda L.🇺🇸
AUG 21, 2019
5 out of 5 stars

Best Organic Liquid Foundation Ever!

After 2 months of applying my custom mixed foundation, I am still thrilled and happy with its smooth creamy texture and just right color shade! Not only is it free of talc and parabens, the option to add sunscreen makes this Puzzle Makeup ideal. Sponge application provides for a smooth & light finish and the foundation is easy to wash off with your favorite soap. Customer service is wonderful with their prompt and thoughtful responses too. I love this foundation and thank you for creating such a high quality product!

Anonymous user
Hilda L.🇺🇸
5 out of 5 stars

Best Organic Liquid Foundation Ever!

After 2 months of applying my custom mixed foundation, I am still thrilled and happy with its smooth creamy texture and just right color shade! Not only is it free of talc and parabens, the option to add sunscreen makes this Puzzle Makeup ideal. Sponge application provides for a smooth & light finish and the foundation is easy to wash off with your favorite soap. Customer service is wonderful with their prompt and thoughtful responses too. I love this foundation and thank you for creating such a high quality product!

AUG 21, 2019
Anonymous user
Brittany E.🇺🇸
JUL 31, 2018
5 out of 5 stars

OMG Amazing!

SPF with custom blended ORGANIC foundation? Yes please! The shade matched PERFECTLY to my skin tone. This is seriously the best foundation I've ever used at such a great price!

Anonymous user
Brittany E.🇺🇸
5 out of 5 stars

OMG Amazing!

SPF with custom blended ORGANIC foundation? Yes please! The shade matched PERFECTLY to my skin tone. This is seriously the best foundation I've ever used at such a great price!

JUL 31, 2018
Anonymous user
Test 1.🇺🇸
OCT 6, 2016
3 out of 5 stars

Great product

Great product

Anonymous user
Test 1.🇺🇸
3 out of 5 stars

Great product

Great product

OCT 6, 2016

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4.9|161 Reviews
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4.9|161 Reviews
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4.9
4.9 out of 5 stars
Based on 161 reviews
5
151
4
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Ratings distribution data table
StarsCount
5151
41
36
22
11
Total161
2
2
1
1