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Site reviews

How we present the reviews
Anonymous user
Erica B.🇺🇸
Verified Buyer
5 out of 5 stars

The custom shade matching was

The custom shade matching was much closer than I would have anticipated. Great experience.

DEC 31, 2025
Anonymous user
Alona K.
5 out of 5 stars

First..there are not enough words

First..there are not enough words to express the admiration and excitement I feel for Avital. I had to go to a very dressy company party and decided to book a consultation to prepare. Let me tell you...if you are like me and a lot of others who are lost in the world of eye shadow colors, eyeliners..etc.etc. you MUST check Puzzle Makeup. She was able to choose the colors that made my eyes pop, created such shape of the eyes that I didn't know I could have, I've had more compliments on that evening on my makeup than on the dress I wore (which was gorgeous in itself) so that says a lot about how unique and beautiful Puzzle Makeup made me look.

DEC 20, 2025
Anonymous user
Kori J.🇺🇸
5 out of 5 stars

Barolo lipgloss

I have been a bright red lipstick girl my whole life until I came across puzzle makeups barolo gloss… it’s STUNNING! And I absolutely mean it! I wear this almost every day, it’s so versatile and lightweight. I highly recommend any of their glosses but barolo is definitely my fav!

DEC 15, 2025
Anonymous user
Kat S.🇺🇸
Incentivized review
5 out of 5 stars

Impressed & Obsessed!!

After trying SO many tinted moisturizers and foundations, I've finally found THE ONE. I have combination skin and have struggled to find something that's not too matte and looks dewy without getting greasy — this totally nails it. One light layer is perfect for everyday when I just want a natural, healthy glow with light coverage (while effectively evening skin tone, mind you), and two layers build into full coverage for more polished occasions without ever feeling cakey. It wears beautifully! Avital custom-matched my color, and I was a little skeptical at first as it looked a bit gray before applying, but it's actually the PERFECT shade.

NOV 12, 2025
Anonymous user
Katerina S.🇺🇸
Incentivized review
5 out of 5 stars

Obsessed!

This is by far the BEST lip stain I've ever used. It's not drying, layers beautifully, and it lasts and lasts and lasts. Looks great on its own for a matte finish or combined with Puzzle Lip Gloss. I need to try more colors and stock up so I never run out. A must-have!

OCT 29, 2025
Anonymous user
Hilda L.🇺🇸
5 out of 5 stars

This custom foundation blend

This custom foundation blend matches my skin tone much better than the one last year. Custom blended recommended if your skin tone is between standard ones.

SEP 3, 2025
Anonymous user
Hilda L.🇺🇸
Verified Buyer
4 out of 5 stars

Custom foundation blend is special!

Puzzle Makeup Team is very friendly & personable although I would like to visit the store in Walnut Creek. Does this store exist because the listed address on Bonanza Street is a financial building. Shopping online is simple but depends on your choices/judgments on color shades.

SEP 3, 2025
Anonymous user
Cathy J.🇺🇸
Verified Buyer
5 out of 5 stars

Did not last

No problem with my shopping experience, just did not like the product.

FEB 16, 2025
Anonymous user
Mojy🇺🇸
5 out of 5 stars

I’ve been using this

I’ve been using this foundation for six months, and I love it! It looks so natural and feels incredibly soft. The pigmentation blends seamlessly with your skin tone.

FEB 12, 2025
Anonymous user
Annette🇺🇸
5 out of 5 stars

Bright, Fresh & Youthful !

I've worn the same high-end department store foundation for years. I had no problem with it, but Avital convinced me to try her line that was made organic and cruelty free I thought I would give it a try. I'm not a fan of the """"mineral make up"""" that was popular for awhile. I found it too drying and dull on my skin. Puzzle foundation is amazingly light, creamy, and gives a beautiful luminescence to the skin. She will mix it up just for you and can match it exactly to your skin tone. Pretty packaging and you can re-use your bottle so no waste. Love it ! I won't go back.

OCT 28, 2022
Anonymous user
Anji🇺🇸
5 out of 5 stars

Feels like wearing nothing

I was lucky enough to meet Avital at a pop-up and she custom blended a foundation on the spot for me! It is amazing. I rarely wear foundation because I don't like the heavy feel but Puzzle Foundation feels like you're wearing nothing and you look great. Thank you for all of the application tips too! Love it! This will be my go to foundation from now on.

AUG 19, 2022
Anonymous user
Susan H.🇺🇸
5 out of 5 stars

Custom Blend Foundation is the best!

I have used Puzzle MakeUp's Custom Blend Foundation for years and it is the best! The expert tone matching erases my red undertones, and I appreciate the additional sunscreen. Give it a try, you will love it!

JUN 30, 2022
Anonymous user
EM🇺🇸
5 out of 5 stars

CULT PRODUCT ALERT!!

Okay, I was a little trepidatious when the website claimed you could send in a photo and they would match your foundation perfectly. Then my foundation arrived. . . and it was a dream come true! Literally a perfect match to my skin! The formula is soft and goes on like silk on the skin and wears all day long! You can also request to have SPF put in your foundation so you don't have to worry about that part of your routine anymore. I'll be sending my photo seasonally now so I can get my custom foundation all year long. Glad I took a chance!!

APR 7, 2021
Anonymous user
Aviva🇺🇸
5 out of 5 stars

Amazing organic foundation!

I absolutely agree with the previous reviewers - Avital's custom-mixed foundation is amazing! It is blended to match perfectly with your unique skin tone, it provides great coverage, and, upon request, SPF 30 can be added for UV protection. Since my skin is acne-prone I also really appreciate that the foundation is non-toxic, oil-free, and noncomedogenic so it doesn't cause breakouts or any kind of irritation to my skin. I highly recommend it!

APR 1, 2021
Anonymous user
Susan H.🇺🇸
5 out of 5 stars

Perfect custom foundation!

I'm an outdoors type of woman, very active and not into heavy makeup. I have a lot of red undertones and have tried all sorts of foundations from department stores and Sephora trying to find a light foundation to even out my skin. Then I found Avital and Puzzle Makeup! Avital mixes my foundation exactly to fit my skin color, adds blue tones to counteract my redness and sunscreen since I wear it daily. It's perfect! I have since moved out of California and Avital simply mails me a new batch when I need it. I highly recommend making a consultation appointment with Avital and letting her work her magic on you, too. You'll love your look!

NOV 19, 2020
Anonymous user
Linda🇺🇸
5 out of 5 stars

Best foundation I have ever had

I love Avital's foundation. I have tried for years to find the right match with sunblock. But, Avital hit spot on. I highly recommend Avital. She is the best!

SEP 16, 2020
Anonymous user
Austin S.🇺🇸
5 out of 5 stars

LOVE this organic foundation!

Avital's custom blend foundation is as good as it gets! It's organic and free from all of the harmful chemicals that are found in so many other makeup products, and she matches it perfectly to your skin! She can add sunscreen upon request, it goes on super silky and smooth, and it gives you a great layer of coverage without looking too heavy or thick. The perfect option for someone who wants coverage without looking like they've got heavy makeup on!

APR 22, 2020
Anonymous user
Christian🇺🇸
5 out of 5 stars

Awesome Foundation That's Good for Your Skin

This foundation is amazing. It's tailored specifically for my acne-prone skin with organic ingredients and it's the perfect match for my skintone. Definitely will be buying again!

APR 3, 2020
Anonymous user
Miriam🇺🇸
5 out of 5 stars

Lover of everything natural that works :)

I tried this makeup about 2 years ago and have never used anything since. Prior to Puzzle, I was a fan of Channel and had also experimented with other high-end foundations. When my skin was younger it was way more forgiving:) I just love this product for the perfect coverage (which can be customized) and no irritations. I also try as much as possible to use and eat organic. Puzzle makeup as I understand comes as close to perfect among cosmetics : ) IMO - what's not to love about it? Customized color and coverage with """"clean"""" ingredients at a great price point. Hope you give this a try . I think you will not be disappointed:)

NOV 20, 2019
Anonymous user
Hilda L.🇺🇸
5 out of 5 stars

Best Organic Liquid Foundation Ever!

After 2 months of applying my custom mixed foundation, I am still thrilled and happy with its smooth creamy texture and just right color shade! Not only is it free of talc and parabens, the option to add sunscreen makes this Puzzle Makeup ideal. Sponge application provides for a smooth & light finish and the foundation is easy to wash off with your favorite soap. Customer service is wonderful with their prompt and thoughtful responses too. I love this foundation and thank you for creating such a high quality product!

AUG 21, 2019
12

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http://puzzle-beauty.myshopify.com logo

http://puzzle-beauty.myshopify.com

health & beauty
4.9
|
161
Visit online store
http://puzzle-beauty.myshopify.com logo

http://puzzle-beauty.myshopify.com

health & beauty
4.9
|
161
Visit online store
4.9
4.9 out of 5 stars
Based on 161 reviews
5
151
4
1
3
6
Ratings distribution data table
StarsCount
5151
41
36
22
11
Total161
2
2
1
1