Love it but if only the color guide stayed as the tan. Development time is too long but overall I would recommend it because of easy application.

Very quick shipping, easy to use product.

The shipping was insanely quick and the packaging made me feel like an influencer getting PR (Dream by the way)

Great deals and beautiful looking tan

Love the gradual tan the smell is not as bad as others and shipping was quite fast too

Awesome

the tan wasn’t dark enough and didn’t come off on the olive colour i wanted. but it was easy to apply and none streaky.

very fast delivery!

Overall good service and quick delivery. Just sub par gradual tan.

The tan itself is amazing but so is the company. My products came within the timeframe they provided and they kept me updated very well

As someone with very fair skin, finding a self-tanner that doesn’t pull orange has always felt impossible — until Loving Tan. It delivers a deep, rich brown that somehow manages to look both natural and flattering, even when the colour develops quite dark. The tone is exactly what other tans seem to miss: never muddy, never orange, just a believable, sun-kissed bronze. Over the years, I’ve tried countless tanning products, from cult favourites to niche formulas, and none have come close to the consistency and reliability of this one. One of the most surprising things is how forgiving it is. Even if it’s applied in a rush and a streak gets left behind, once rinsed off the next day, the finish is completely even. It blends itself out, which feels borderline miraculous. There’s no strong scent, no excessive transfer onto clothing or sheets, and on the rare occasion it does transfer, it washes out effortlessly. After almost a year of regular use, it hasn't dried out or irritated my skin in the slightest — something I genuinely didn’t expect from a product I use so often. It’s rare to find something that not only meets expectations but exceeds them so consistently. Loving Tan has become a staple — not just for how it looks, but for how easy and foolproof it is to use.

Shipping was great didn't have to wait long at all love the packaging absolutely Beautiful.

This is my new favourite tan

My favourite tanning product ever!

It was a nice free treat when I bought my brush. Not somehitng I would have bought, but will be happy to try it. I imagined it would be a felt applicator like a glove, but it is is made from foam. Could have a little more surface area? But not fair to judge yet as I will not be self tanning for a bit.

Loving tan is my go to.

I have extremely fair skin and use Loving Tan once a week! My go-to is usually 2 hour express ultra dark but Platinum 2 hour express has taken over for me. So easy to scrub off as it fades nicely. Slightly more drying than the rest so moisturise every few days for the best results!

Shopping experience always awesome and love a cheeky discount code. Obsessed with my new fave brand!

Very good

Amazing. I am hooked. Best customer service and best tanning product in the market- am converted from St Tropez after 3 decades of loyal use!