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Super easy to track shipping thru the shop app, pretty fast for an indie makeup brand (been waiting on glamonatrix shadows for a month)
The amount of compliments I received when wearing this shadow is crazy!!! I cannot wait to try other colors!!!
Shipping was prompt and customer service was very good
Accurate colour description
I absolutely love the versatility! It looks beautiful tapped on lightly but fully buildable for complex eye looks with an insane shimmer effect. It has great staying power and has become a daily staple for me <33
Quit shipping, the website was simple and easy to use and navigate also. Good discounts, fair. Nice site.
Experience was great! Fast delivery, great packaging. No problems.
Gorgeous shadow
Half Magic is one of the most creative and refreshing beauty brands on the market today. Everything they make feels thoughtfully designed — from the bold, expressive colors to the high-quality, vegan formulas. The brand embraces individuality and encourages people to have fun with makeup, which makes their products inspiring to use. Their packaging is innovative and more sustainable than many competitors, and the overall performance of the products is consistently impressive. Whether you love artistic, playful looks or just want reliable everyday staples with a unique twist, Half Magic delivers a standout experience.
great job!
Love this so much wear it three times a week at least
Great!
Always a good choice
So good. Eyebrows finally staying put all day!
Bad product
Very pretty shade! Love the way it looks on me
Fast delivery and I love the eye shadow. It’s so easy to put on and the color is amazing.
love the color but the stick broke the first time i used it
The experience was good. No problems with ordering or delivery. My only complaint is that the packaging is so cheap and flimsy. I understand that it’s biodegradable and all but I feel that it’s so flimsy that my product isn’t safe from damage.
I can’t believe how great this shadow looked on my 69-year-old eyes. I loved the lipgloss. It was not drying at all as most are.

| Stars | Count |
|---|---|
| 5 | 1505 |
| 4 | 258 |
| 3 | 117 |
| 2 | 66 |
| 1 | 114 |
| Total | 2060 |