This olive oil has a distinctly bold flavor that is delicious and will leave an imprint on your tastebuds. We have kept a bottle in our cupboards for a few years now, and always enjoy adding to our meals, eating with breads, and finding any recipe to use it in our cooking. If you are looking for a fresh twist for your cuisine or are just tired of the same smell and taste of olive oil you buy at the store, give this brand a try. I believe that once you try Heart Rock Ranch, you will forever turn your cheek to anything else!