Women get to wear heels so why wouldn't men? Used these for my wedding to match my wife's heel height - I was on my feet with these inserts in for ~6 hours, and they worked like a charm! Comfy enough, and they fit into my shoes perfectly. It's certainly not walking on clouds, but I honestly don't believe any of them would be. I only used the lowest boost setting, but the adjustability option is nice to have. Keeping them for other times my partner is wearing heels!