I am not a beard guy but after being lazy for a week, I figured why not try. I have trouble growing facial hair even at my ripe age of 46. I see these oils from various places and figured why not grab a bottle and check it out. I was skeptical of a lot of products that promise miracles but I am amazed that I am growing at all so it must be helping. 1 of my worries was my coarse goatee that bugs my Wife but so far no complaints. She even likes the smell of the Beardiken product. It is an oil so it spreads easy and you will not need alot. Thanks Kraft Beard inc.